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All Journal Jurnal Manajemen Kompeten Jurnal EK dan BI Jurnal EKOBIS (Kajian EKonomi dan Bisnis) Journal of Social And Economics Research Journal of Research and Development on Public Policy Jurnal Kajian dan Penelitian Umum
Indah Mawarni
Universitas Sjakhyakirti
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal EK dan BI

 1 
ANALISIS ANALISIS MARKETING STRATEGY SAYUR ONLINE DI MASA NEW NORMAL COVID-19 Muhammad Deni; Indah Mawarni
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.495

Abstract

This study aims to find out: how to apply online vegetable marketing strategy at Warung Ibu Yuli in the new normal of Covid-19. The method used in sampling is to use purposive sampling method, the analysis method used is qualitative descriptive analysis method using SWOT and QSPM matrix method. The results of this study showed that the final score after weighting in internal and external analysis there are 7 alternative strategies that have been obtained from the results of the SWOT matrix, namely (1)reminding the public periodically about the quality and price of Warung Sayur Ibu Yuli products, (2)expanding and adding information about the location and phone number or Whatsapp, (3)opening direct orders between and expanding supplier networks , (4) make and add innovations to the marketing done and packaging conducted, (5) the application of discount promos adjusted to the difference in the latest price increase of products, (6)continue to innovate on the service and supervise players in the same market periodically, (7)increase the number of orders from the number of requests. Each altenative is then analyzed using the QSPM matrix.
Co-Authors Aji Syarif Hidayattulah Amalia Mustikatamara Anton Trianto Aras Tulip Christover, Deandlles Juliyah Juliyah Muhammad Arif Maulana Muhammad Deni, Muhammad Noerma Kurnia Fajarwati Syilvia Dewi Septiana