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PENGARUH E-WOM, EASE OF USE AND TRUST TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE MELALUI LIFESTYLE PADA PENGGUNA E-COMMERCE SHOPEE DI SURAKARTA asih handayani; Aris Eddy Sarwono; Desinta Pratiwi
El-Wasathiya: Jurnal Studi Agama Vol. 10 No. 01 (2022): Juni
Publisher : Sekolah Tinggi Agama Islam Nahdlatul Ulama Madiun

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Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM), Ease of Use dan Trust terhadap Lifestyle serta dampaknya terhadap keputusan pembelian pelanggan Shopee di Surakarta. Hasil penelitian ini menunjukkan bahwa Ease of Use, E-WOM, Trust berpengaruh terhadap gaya hidup. E-WOM dan Trust berpengaruh terhadap keputusan pembelian tetapi berbeda dengan Ease of Use tidak berpengaruh signifikan terhadap keputusan pembelian. Kesimpulannya, Lifestyle merupakan variabel intervening yang dapat memediasi pengaruh variabel E-WOM dan Ease of Use terhadap keputusan pembelian.

Analysis of Variables Affecting Employee Performance Ardian Nur Romadhan; Aris Eddy Sarwono; Asih Handayani
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Mahasiswa (Student Paper Presentation) A
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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This systematic literature review is used to analyze the variables that affect employee performance and to find out what analytical methods and objects along with the number of research samples used by previous researchers are gaps for future research. The research method uses a systematic literature review. The research data was obtained through a search for publications in the range of 2018 to 2021 with the keywords of employee performance being captured based on a quantitative approach. The number of publications analyzed were 20 journals/articles/proceedings. Data were analyzed qualitatively. From this literature review, it can be seen that various predictor variables have been shown to affect employee performance with various analytical methods, objects and the number of samples. For future research development, apart from testing the direct effect, it is also possible to test the indirect effect, either testing a single mediator model or multiple mediator models using path analysis or factor analysis (structural equation modeling).

Analysis of Variables Affecting Employee Performance Ardian Nur Romadhan; Aris Eddy Sarwono; Asih Handayani
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Mahasiswa (Student Paper Presentation) A
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

This systematic literature review is used to analyze the variables that affect employee performance and to find out what analytical methods and objects along with the number of research samples used by previous researchers are gaps for future research. The research method uses a systematic literature review. The research data was obtained through a search for publications in the range of 2018 to 2021 with the keywords of employee performance being captured based on a quantitative approach. The number of publications analyzed were 20 journals/articles/proceedings. Data were analyzed qualitatively. From this literature review, it can be seen that various predictor variables have been shown to affect employee performance with various analytical methods, objects and the number of samples. For future research development, apart from testing the direct effect, it is also possible to test the indirect effect, either testing a single mediator model or multiple mediator models using path analysis or factor analysis (structural equation modeling).

PENINGKATAN PENGETAHUAN PEMASARAN BAGI PELAKU USAHA KECIL DAN MENENGAH DI DESA JOHO KECAMATAN MOJOLABAN KABUPATEN SUKOHARJO Erni Widiastuti; Sarsiti; Asih Handayani
SURAKARTA ABDIMAS JOURNAL Vol. 2 No. 2 (2023): Surakarta Abdimas Journal
Publisher : FAKULTAS EKONOMI UNIVERSITAS SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v2i2.192

Abstract The objective of implementing the outreach program in the context of community service activities with the theme "Increasing Marketing Knowledge for Small and Medium Enterprises" (UKM) is to overcome the challenges often faced by SMEs in developing their businesses in an era of increasingly tight market competition. The activity method is carried out using two methods: (a) Presentation (the material presented in community service activities is about knowledge of marketing concepts as well as marketing knowledge in business management, creating value for customers, and achieving superior performance in the form of power point) (b) Questions and answers and discussion of the results of the implementation of the extension program from Small and Medium Enterprises (UKM) actors in Joho Village, Mojolaban District, Sukoharjo Regency. The results of outreach activities are expected to provide a strong understanding of marketing concept knowledge and marketing knowledge in managing Small and Medium Enterprises (SMEs) businesses, creating value for customers, and achieving superior performance. Apart from that, this activity is expected to help Small and Medium Enterprises (SMEs) to compete better and support local economic growth Keywords: counseling, Increasing Marketing Knowledge, SME Business Actors

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