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All Journal Advances in Global Economics and Business Journal
Vivian Mei Ying Wong
SENTRAL College Penang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Journal : Advances in Global Economics and Business Journal

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A Study on Purchase Intention among Customers of Maxis Berhad editor aibpm; Ban Teoh Kok; Hui Gan Kia; Zhe Pheh Pei; Parthiban Muvintdra; Xiang Tham Yu; Vivian Mei Ying Wong
Advances in Global Economics and Business Journal Vol. 3 No. 1 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

This study investigates how price, customer satisfaction, and customer loyalty affect the purchase intention among customers of Maxis Berhad. In this study, the quantitative research method was used by distributing the online questionnaire to collect data from 240 customers of Maxis Berhad in Malaysia. The study concluded that customer satisfaction and loyalty have significant positive relationships with purchase intention, whereby the price has a negative relationship with purchase intention among customers of Maxis Berhad. The findings contribute to the increase of subscribers of Maxis Berhad by improving the factors of price, customer satisfaction, and customer loyalty.
Co-Authors Ban Teoh Kok editor aibpm Hui Gan Kia Parthiban Muvintdra Xiang Tham Yu Zhe Pheh Pei