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All Journal Bricolage : Jurnal Magister Ilmu Komunikasi Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam Jurnal Adijaya Multidisiplin
Ellya Pratiwi
UIN Syarif Hidayatullah Jakarta
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Bricolage : Jurnal Magister Ilmu Komunikasi

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Aktivisme digital dan pemanfaatan media baru sebagai pendekatan pemberdayaan masyarakat atas isu lingkungan Inda Rizky Putri; Ellya Pratiwi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 2 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i2.3303

Abstract

                 This research is to find out how Saling.id is a non-profit organization that focuses on environmental issues, especially in empowering the community through the use of new media for digital activism. This research is descriptive with a qualitative approach. The data collection methods used are interviews, observation, and documentation. The results show that the activism initiated by Saling.id is hybrid activism, which is a combination of connecting action and collective action. The new media is a place for digital interaction space between Saling.id and the participants or the audience. Through its digital activism, Saling.id aims to increase public awareness about environmental and waste issues and bring these issues closer to youth. The efforts made by Saling.id to achieve this goal are by utilizing new media including Instagram, website, YouTube, TikTok, and Facebook. In addition, Saling.id often adapts its content to trends in the virtual world among young people so that messages about environmental issues and waste are easier to receive. Saling.id also collaborates with various parties, including government agencies to local musicians.  
Co-Authors Asep Usman Ismail Inda Rizky Putri Lilis Sukmawati Paridah Paridah