Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Edulitics (Education, Literature, and Linguistics) Journal Jurnal Bahtera - Jurnal Pendidikan Bahasa Sastra dan Budaya Edulitics (Education, Literature, and Linguistics) Journal
Sri Widodo
Universitas Muhammadiyah Purworejo
Education Languange, Linguistic, Communication & Media

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Bahtera - Jurnal Pendidikan Bahasa Sastra dan Budaya

 1 
THE ANALYSIS OF IMPLICATURESUSED IN ENGLISH SLOGANSOF MEDICINE ADVERTISEMENT Sri Widodo
p-ISSN 2356-0576
Publisher : Pendidikan Bahasa dan Sastra Universitas Muhammadiyah Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: This research is a descriptive qualitativeresearch which concerns withthe analysis of implicatures used in English slogans of medicine advertisement. Mostly English slogans in medicine advertisement employ implicature, and people should use their knowledge to draw the implicit meaning of the slogans.Here, the researcher used documentation as the method in collectingdata.Thedataweredownloadedfromtheinternetand analyzed usingimplicature theory.From the datawhichhadbeenanalyzed,there are25dataemploy implicature found. 2 data (8%) of English slogans used in medicine advertisement belong to generalized conversational implicature, 13 data (52%) belong to particularized conversational implicature, and 10 data (40%) belong to conventional implicature. The researchers suggest other researchers to conduct any other research that deals with implicature analysis and to make their research being able to be applied in English language teaching. Therefore, the result oftheir study will be more useful.Keywords: implicature, slogan, medicine advertisement.
Co-Authors Edi Sunjayanto Masykuri Prajna Fawwaza Alya Paramarti Tusino Tusino