Garuda - Garba Rujukan Digital

Oktafalia Marisa

Universitas Bunda Mulia

Author-ID : 4254601

Economics, Econometrics & Finance Social Sciences

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PENGARUH PROFITABILITAS, LIKUIDITAS, STRUKTUR MODAL, DAN UKURAN PERUSAHAAN TERHADAP KETEPATAN WAKTU PENYAMPAIAN LAPORAN KEUANGAN PADA PERBANKAN YANG TERCATAT DALAM BURSA EFEK INDONESIA Oktafalia Marisa; Janny Rowena
Jurnal Bina Manajemen Vol 6 No 2 (2018): Jurnal Bina Manajemen Vol.6 No.2 Maret 2018
Publisher : STIE Wiyatamandala

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Banking sector has very important role in International Trade and National Development. In Banking sector, this business also generate and reported financial report as the tool to evaluate and control the the fund that they received and they distributed. This financial report also must submitted on time and inform all relevant information regarding the entire business activity base on IASB framework. This punctuality also contributes to the accuracy and efficiency of stock market performance. This research purpose is to examine the effect of profitability, liquidity, capital structure and size of the firm to punctuality of financial report submission on banking sector in Indonesia Stock Exchange. There are 5 independent variables that proxy the financial aspect such as profitability, liquidity, capital structure and size of the firm. This research applied multiple linear regressions and tests the effect of these 5 variables on punctuality of financial report submission. We applied F test, t test and examine R2 value to the model. Finding of this research is only profitability has the effect on punctuality of the financial report submission. While the other variables cannot be concluded has the effect as the p value of variable showed > 0.05. Base on F test, this research also concludes there is simultaneous effect of these 5 variables on punctuality of financial report submission. Keyword : Financial Report Submission; Profitability; Liquidity; Capital Structure; Size of the Firm; Multiple Linear Regression; Banking Services.

PENGARUH PENGGUNAAN MEDIA SOSIAL TERHADAP ORIENTASI KEWIRAUSAHAAN (STUDI KASUS PADA UMKM KULINER JAKARTA BARAT) Oktafalia Marisa; Yustinus Yuniarto
Jurnal Bina Manajemen Vol 7 No 1 (2018): Jurnal Bina Manajemen Vol.7 No.1 September 2018
Publisher : STIE Wiyatamandala

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Micro and Medium Entreprese growth nowadays need some effective marketing program in order to expand the market. The use of social media as one of the marketing tools now becomes very critical and important. This research tried to indentify the impact of social media to micro medium entreprise in culinary sector at west Jakarta, Tanjung Duren. This is one of quantitative descriptive research about UMKM that utilize social media as their marketing tools. In this research there are two variables that would like to be observed, entrepreneurship oritentation as dependent variable and social media impact as independent variable. Simple linear regression was used as analytic tool to test some hypothesis that would like to be tested in this research. Finding in this research conclude social media has an impact to entrepreneurship orientation base on t and f test that has been calculated.

PENGARUH PRICE FAIRNESS TERHADAP REPURCHASE INTENTION HIGH END MAKE UP DAN SKIN CARE PADA GENERASI MILENIAL DI JAKARTA Oktafalia Marisa; Janny Rowena
Jurnal Bina Manajemen Vol 8 No 2 (2020): Jurnal Bina Manajemen Vol 8 No.2 Maret 2020
Publisher : STIE Wiyatamandala

Millennial generation economy behavior is very different from previous generations. Both generation X or even further generations. Generations before millennial save money for the future. While the millennial generation save money for certain purposes. Savings are more short term. So it's easier to spend money on savings and tend not to be ready for future savings. Millennials often spend money beyond their capabilities, the more limited the goods, the more 'stylish' they feel if they can upload it to social media.This study wants to find out whether the purchase decision will then be followed by a repurchase decision on products that are classified as not cheap to satisfy the lifestyle of the generation. The analytical method that researchers use is multiple regression. The purpose of this study is to see whether there is an influence of price fairness on the repurchase intention of high end make up and skin care millennial generation?The results revealed that price fairness had a significant effect on repurchase intention.

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