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PENERAPAN HAND SANITIZER DENGAN HANDLESS PUMP SYSTEM PADA KEDAI MAKANAN DI BATAM DI ERA NEW NORMAL Natalis Christian; Ria Karina; Iskandar Itan; Indo Dicaprio P; Raimon R Tampubolon; Rayden Vebrianto; Calvin Pang; M Ramanda Alim; Meirita Sitadewi; Melisa Putri Pane; Indah Novitasari; Vincent Sun
National Conference for Community Service Project (NaCosPro) Vol 2 No 1 (2020): The 2nd National Conference of Community Service Project 2020 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v2i1.1173

Abstract

During the Covid-19 pandemic, one of the main problems that concerned by both the government agencies and the public is the spread of the virus in crowded areas/locations through objects that are often touched by many people. One of the locations that is prone to the spread of the Covid-19 virus is a food restaurant that is crowded with customers. Transactions carried out by customers increase the risk of spreading the virus in the restaurant through door handles, tables, chairs, water taps, or even money. This research was conducted to reduce the risk of spreading the covid-19 virus by implementing a handless pump system on hand sanitizers. One location that applies the results of this research is Kedai Ramly which is located in Bengkong District, Batam Island. Driven by the owner's great sense of responsibility and empathy, the use of a handless pump system has been successfully implemented. The implementation shows satisfactory results as evidenced by the increasing customer trust in the hygiene standards applied at Kedai Ramly.
Analysis Of Factors Affecting Brand Loyalty On Cosmetic Products In Batam Edy Yulianto Putra; Melisa Putri Pane
International Journal of Social Science and Religion (IJSSR) 2022: Volume 3 Issue 3
Publisher : Indonesian Academy of Social and Religious Research (IASRR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53639/ijssr.v3i3.84

Abstract

This study aims to determine the effect of service quality, brand identification, convenience, trustworthiness, and product quality on brand loyalty by mediating consumer satisfaction on cosmetic products in Batam City. The technique of collecting data is by means of a survey using a questionnaire. The data collected were 330 respondents consisting of women who use cosmetics and live in Batam. The research methodology used is quantitative research methodology and Structural Equation Model analysis method using Smart Partial Least System 3. The results of this study find that service quality and brand identification have a significant positive effect on consumer satisfaction. Convenience, trust, and product quality have no effect on consumer satisfaction. The consumer satisfaction variable has a significant negative effect on brand loyalty.