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All Journal Ilmiah Manajemen Bisnis Jurnal Entrepreneur dan Entrepreneurship Jurnal Manajemen Maranatha
Evi Thelia Sari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Jurnal Manajemen Maranatha

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Analisis Harapan Dan Persepsi Konsumen Terhadap Kualitas Produk (Studi Kasus Pada Toko Aksesoris "X" Di Pakuwon Trade Center, Surabaya) Evi Thelia Sari; Hendry Setyono .
Jurnal Manajemen Maranatha Vol. 11 No. 1 (2011)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.208 KB) | DOI: 10.28932/jmm.v11i1.47

Abstract

This research is to measure the level of product quality expectations, services and prices to meet the consumers' perception. This research used Gap analysis. The object of this research is specified for Toko aksesoris "X"'s consumers at Pakuwon Trade Centre, Surabaya with a total of 94 respondents and sampling method in this research is convenience sampling. Primary data is taken from the respondents. The result of Gap Analysis shows that product quality on the first quadrant, Toko aksesoris "X" is preparing a ready stock for consumers so they can always choose and order any products that are suitable with their needs at that moment. The result of the study shows that there is Gap Differentiation between expectation and perception of consumers towards product quality at Toko aksesoris "X" in Pakuwon Trade Centre Surabaya.Keywords: Gap analysis, Product quality, perception, expectation
Co-Authors Hendry Setyono .