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All Journal Protobiont: Jurnal Elektronik Biologi Habitat Classroom Action Research Journal (CARJO)
Ita Purnama Sari, Ita Purnama
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Immunology & microbiology Social Sciences Other

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Pengaruh Bauran Pemasaran (Produk, Harga, Tempat dan Promosi) Terhadap Kepuasan Pelanggan Berubah Menjadi Loyalitas Pelanggan Pada Coldplay Juice Soji Sari, Ita Purnama; Anindita, Ratya; Setyowati, Putri Budi
HABITAT Vol 29, No 2 (2018)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.647 KB) | DOI: 10.21776/ub.habitat.2018.029.2.7

Abstract

Produk minuman Coldplay Juice SOJI merupakan produk minuman yang baru dikalangan konsumen, permasalahan yang terjadi yakni tingkat bertahannya suatu produk baru yang hanya sebentar, dikarenakan kurangnya loyalitas konsumen terhadap suatu produk baru. Pemasaran terkait bauran pemasaran berdasarkan pada kesesuaian konsumen (produk, hraga, tempat dan promosi) berpengaruh terhadap kepuasan pelanggan berubah menjadi loyalitas pelanggan. Tujuan penelitian ini adalah untuk menganalisis tentang pengaruh baurann pemasaran (produk, harga, tempat dan promosi) terhadap kepuasan pelanggan pada Coldplay Juice SOJI dan menganalisis kepuasan pelanggan berubah menjadi loyalitas pelanggan pada Clodplay Juice SOJI.  Penelitian menggunakan metode analisis Partial Least Square (PLS), Metode Partial Least Square (PLS) menghasilkan bahwa variabel produk, tempat dan promosi memiliki pengaruh terhadap kepuasan pelanggan dan loyalitas pelanggan dengan nilai p-value kurang dari 0.01, sedankan untuk variabel harga tidak berpengaruh secara signifikan terhadap kepuasan pelanggan dan loyalitas pelanggan yang ditunjukkan dengan nilai p-value lebih dari 0.05. R-square pada penelitian ini menunjukkan angka 0.67 pada (Y1) memiliki arti bahwa pengaruh variabel produk, harga, tempat dan promosi terhadap kepuasan pelanggan adalah 67% dan sisanya 23% dipengaruhi oleh variabel lain diluar model penelitian ini. R-square pada (Y2) menunjukkan angka 0.57 yang artinya bahwa variabel produk, harga, tempat, promosi dan kepuasan pelanggan adalah 57% dan 43% dipengaruhi oleh variabel lain diluar model penelitian ini.
ANGKA PALING MUNGKIN DAN DETEKSI COLIFORM PADA SAMPEL LALAPAN DAUN KEMANGI (Ocimum bacilicum) DI KOTA PONTIANAK Sari, Ita Purnama; Rahmawati, Rahmawati; Kurniatuhadi, Rikhsan
Jurnal Protobiont Vol 8, No 3 (2019)
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/protobiont.v8i3.36822

Abstract

Ocimum basilicum is one type of vegetables that can be consumed without having to be processed. Food consumed must have high nutritional value, clean and free of microbes. Coliform is one of the bacteria that can cause disease in humans. This study aims to determine the value of MPN on samples Ocimum basilicum leaves from warung lamongan in Pontianak and determine the existence of coliform bacteria on Ocimum basilicum leaf samples from warung lamongan in Pontianak. Detection of coliform bacteria using the MPN method. Detection of E. coli was carried out using EMBA media. The results showed that all samples had interval values between 210 MPN/g to > 1100 MPN/g. It showed that all samples excced the threshold determined by BPOM (2016), which was the maximum limit of coliform bacteria contamination in ready-toconsume vegetables was < 3 APM/g. The results of the identification of the bacterial genus coliform grouphad the members of genera Escherichia and Citrobacter
The Implementation of Problem Based Learning to Increase Activity and Learning Outcomes of Economics Subject in Senior High School Students Sari, Ita Purnama; Rokhmani, Lisa
Classroom Action Research Journal (CARJO) Vol 3, No 3 (2019)
Publisher : Unversitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Education with the learning model Problem Based Learning has an important role to improve the ability of active thinking and learning outcomes so that it gets good achievements because in this economic subject one of the subjects that requires deeper understanding because in learning it requires carefulness, accuracy, and sensitivity in analyzing conditions that occur in the surrounding environment. The method in this research is classroom action research which in its research requires quantitative and qualitative data which is carried out in two cycles including 4 stages, namely planning, implementing, observing and reflecting. From the results of the implementation of the research phase, it was found that the results showed that the activeness and learning outcomes experienced an increase in criteria very well in the second cycle, the results of which could be seen in the effectiveness assessment sheet and learning outcomes.
Co-Authors Lisa Rokhmani, Lisa Rahmawati, Rahmawati Ratya Anindita Rikhsan Kurniatuhadi, Rikhsan Setyowati, Putri Budi