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Journal : JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal)

Generic Qualitative Research In Management Studies Adi Susilo Jahja; Subramaniam Sri Ramalu; Mohd Shahril Ahmad Razimi
JRAK (Jurnal Riset Akuntansi dan Bisnis) Vol 7 No 1 (2021): JRAK JANUARI 2021
Publisher : LPPM POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/jrak.v7i1.523

Abstract

Although qualitative research becomes more widely accepted, however, its role in management studies is still underrepresented. This is because qualitative research requires an understanding of philosophy, terminology and theories which often presents conflicting perspectives. However, it should be noted that various qualitative research approaches started with generic qualitative research, which was considered easier to implement. Therefore, this article is aimed to provide insight into generic qualitative research and explain how to do it.