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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Mulya Hasudungan Napitupulu
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Economics, Econometrics & Finance Social Sciences

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Pengaruh Keamanan dan Kepercayaan terhadap Keputusan Pembelian pada E-Commerce Lazada di Surabaya Mulya Hasudungan Napitupulu; Supriyono Supriyono
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 2 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.722 KB) | DOI: 10.47467/alkharaj.v5i2.1335

Abstract

The impact of the Covid-19 pandemic is very much felt among sellers and not a few of them have gone out of business. However, with increasingly sophisticated technology, many sellers use it to sell their products online. The online sales platform that is currently widely used by the public is one of them through Lazada e-commerce. There are many risks that may occur when we shop online, for example, the goods sent do not match the picture. Therefore, this study wanted to find out what factors influence someone to make a decision to make a purchase, including consumer trust and security in the e-commerce. This research is a quantitative research with the help of SmartPLS 3.0. Distribution of data using google forms with a sample of 80 people. (From the results of the study, it was found that security had no significant effect on purchasing decisions, while trust had a significant effect on purchasing decisions. Keywords: Security;-Trust;-Buying Decision.
Co-Authors Supriyono Supriyono