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All Journal Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL PEMASARAN KOMPETITIF Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Journal of Management and Bussines (JOMB) KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA) Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Supriyono Supriyono
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Jurnal Pendidikan Ekonomi (JURKAMI)

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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA SMARTPHONE SAMSUNG DI MEGASTORE SURABAYA Mia Anggraini Eka Putri; Supriyono Supriyono
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 2 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i2.1753

Abstract

The current study was conducted to identify how much influence product quality and brand image have on purchasing decisions for Samsung smartphones at Megastore Pakuwon Mall Surabaya. This study explains the relationship between independent variables, namely product quality and brand image with purchasing decisions as the dependent variable. This research is currently being conducted using quantitative methods with a sample size of 55 people. The distribution of statements to the samples is assisted through Google Forms software. How to collect samples using non-probability sampling with purposive sampling method. Sampling was based on samples who had purchased a Samsung smartphone at Megastore Pakuwon Mall Surabaya and were aged 17 years and over. With the data obtained from the results of filling out the statement form, research will be carried out using analytical techniques using the SEM (Structural Equation Model) method on a component basis using Partial Least Square (PLS). The results of data processing in the current study can be concluded that the purchase decision of Samsung smartphones is positively and significantly influenced by the variables of product quality and brand image
Co-Authors Aisyah Desravi Putri Audrey Fairuz Herdiana Aurizka Fadia Siwi Charity Serepina Sihotang Dhani Khasbul Wafi Dian Novia Listiarini Gilang Firmansyah Maulana Rifqie Pratama Mia Anggraini Eka Putri Mulya Hasudungan Napitupulu Nuuru Rizky Ammalia Ricky Johan