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All Journal Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL PEMASARAN KOMPETITIF Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Journal of Management and Bussines (JOMB) KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA) Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Supriyono Supriyono
Universitas Pembangunan Nasional “Veteran” Jawa Timur
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Journal : Indonesian Journal of Business Analytics (IJBA)

 1 
The Influence of Store Atmosphere and Location on Purchasing Decisions for Coffee Shop Haidden Sidoarjo Maulana Rifqie Pratama; Supriyono Supriyono
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5896

Abstract

This study aims to identify how the influence of Store Atmosphere and Location on purchasing decisions for Coffeshop Haidden Sidoarjo products. The population of this research is consumers of Coffeeshop Haidden Sidoarjo products. This research method is quantitative by taking a sample of 108 respondents and distributing questionnaires in Sidoarjo City with the help of Google Forms. The sample collection technique uses non-probability sampling by determining the accidental sampling method. The sample consists of respondents who live around the City of Sidoarjo, aged 17 years and over, buyers and users of Haidden's Coffeshop products. Data taken from respondents are primary data and secondary data. The analysis technique used in this study uses Partial Least Square (PLS) with validity tests, reliability tests, and hypothesis testing. Based on the results of data processing from this study it can be concluded that the decision to purchase Coffeshop Haidden products is positively and significantly influenced by the Store Atmosphere and Location variables.
The Influence of Brand Image and Product Quality on Purchasing Decisions Charity Serepina Sihotang; Supriyono Supriyono
Indonesian Journal of Business Analytics Vol. 4 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i2.8760

Abstract

Nowadays, people are interested in cafes, so it’s providing opportunities for business people to open and manage cafe businesses. Developments in the cafe business have made people choose modern cafes that suit their interests. This research was carried out to know the influence of brand image and product quality on purchasing decisions. Tanduk Cafe and Eatery is a cafe that has been around for quite a long time in Malang City. Online questionnaires were distributed to consumers of Tanduk Cafe and Eatery in Malang City using a non-probability sampling method with an accidental sampling technique. The sample in this study amounted to 78 respondents. This research shows the results of data processing using PLS. From the research results it can be concluded that brand image and product quality have a positive and significant influence on purchasing decisions.
Co-Authors Aisyah Desravi Putri Audrey Fairuz Herdiana Aurizka Fadia Siwi Charity Serepina Sihotang Dhani Khasbul Wafi Dian Novia Listiarini Gilang Firmansyah Maulana Rifqie Pratama Mia Anggraini Eka Putri Mulya Hasudungan Napitupulu Nuuru Rizky Ammalia Ricky Johan