Article Per Year (5 Year)
p-Index From 2019 - 2024
1.383
P-Index
This Author published in this journals
All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN EQIEN - JURNAL EKONOMI DAN BISNIS Abdi Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Kalianda Halok Gagas MUHKAL: Jurnal Pengabdian Kepada Masyarakat
Egi Radiansyah
Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Kalianda
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : CAPITAL: JURNAL EKONOMI DAN MANAJEMEN

 1 
PENGARUH KEPERCAYAAN MEREK, KEMUDAHAN PEMBELIAN DAN RISIKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Egi Radiansyah; Berlina Anisya Putri
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 7, No 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.18199

Abstract

This study aims to analyze the influence of brand trust, convenience, and risk on purchasing decisions. It is a quantitative researchs conducted in Kalianda, Lampung Province, with the entire population of Mamypoko Diapers consumers as the target population. The research sample was selected using a simple random sampling method. Data were collected through the use of a validated and reliability-tested questionnaire. The results of the study indicate that all independent variables, namely brand trust, convenience, and risk, have a positive and significant impact on the dependent variable, which is purchasing decisions.
Co-Authors Berlina Anisya Putri Eny Inti Suryani Herwanto Herwanto Herwanto Herwanto Lukman Nuzul Hakim