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All Journal Islamic Economics and Finance Journal
Sabariah Sabariah
Universitas Islam Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Faktor Emosional dan Faktor Rasional Terhadap Keputusan Mahasiswa dalam Memilih Produk Bank Syariah Indonesia (Studi Pada Mahasiswa Universitas Islam Malang) Sabariah Sabariah; Nur Diana; Harun Alrasyid
El-Aswaq Vol 3, No 1 (2022): Vol 3, No 1 (2022) : El-Aswaq
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam Malang

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Abstract

This research analyzes the influence of emotional and rational factors on student decisions to chooseIndonesian Islamic Bank products at the University of Islam Malang students. The sample in this study was 99students of the Islamic University of Malang. Data was collected by distributing questionnaires. Analysis of thedata used in this study using validity test, reliability test, normality test, multicollinearity, heteroscedasticity,simultaneous F test, coefficient of determination, and t-test. The results of this study show that variableemotional factors and rational factors significantly affect the decision to choose a product. While partially 1)the emotional factor variable partially has a significant and positive effect on the decision to choose a product,2) the rational factor variable partially has a significant and positive effect on the decision to choose a product.
Pengaruh Faktor Emosional dan Faktor Rasional Terhadap Keputusan Mahasiswa dalam Memilih Produk Bank Syariah Indonesia (Studi Pada Mahasiswa Universitas Islam Malang) Sabariah Sabariah; Nur Diana; Harun Alrasyid
El-Aswaq: Islamic Economics and Finance Journal Vol. 3 No. 1 (2022): El-Aswaq
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research analyzes the influence of emotional and rational factors on student decisions to chooseIndonesian Islamic Bank products at the University of Islam Malang students. The sample in this study was 99students of the Islamic University of Malang. Data was collected by distributing questionnaires. Analysis of thedata used in this study using validity test, reliability test, normality test, multicollinearity, heteroscedasticity,simultaneous F test, coefficient of determination, and t-test. The results of this study show that variableemotional factors and rational factors significantly affect the decision to choose a product. While partially 1)the emotional factor variable partially has a significant and positive effect on the decision to choose a product,2) the rational factor variable partially has a significant and positive effect on the decision to choose a product.
Co-Authors Harun Alrasyid Harun Alrasyid Nur Diana Nur Diana