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All Journal Journal of Agriculture (JoA)
Donny Ivan Samuel Simatupang
Indonesian Methodist University
Agriculture, Biological Sciences & Forestry

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Journal : Journal of Agriculture (JoA)

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PORANG AGRIBUSINESS DEVELOPMENT STRATEGY (CASE STUDY: BINJAI CITY, BINJAI CITY DISTRICT, NORTH SUMATRA PROVINCE) Donny Ivan Samuel Simatupang; Helena Tatcher Pakpahan; Heny Haryanti
Journal of Agriculture Vol. 1 No. 02 (2022): Research Articles, July 2022
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.224 KB) | DOI: 10.47709/joa.v1i02.1642

Abstract

This study aims to obtain information about internal and external factors affecting porang development and obtain porang development strategies in Binjai City. The data analysis method uses the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation) matrix, the IE (Internal-External) matrix, and the SWOT matrix. The results showed that the porang development strategy was an aggressive growth policy strategy by taking advantage of opportunities by using the strengths (SO Strategy) of the porang producers. Some strategies that can be applied are: (1) using social media and e-commerce as a promotional platform to increase customer interest by explaining the good quality of porang, how to cultivate plants that do not require special treatment, and how to process porang tubers into food, (2) the number of exporters and the need for exports are quite large, so the cultivation of porang plants has good potential and prospects in the future and has promising advantages.
FACTORS AFFECTING TOURIST VISITS DURING THE COVID-19 PANDEMIC IN DURIAN AGRO-TOURISM Donny Ivan Samuel Simatupang; Helena Tatcher Pakpahan; Rory Jun Yoyada S
Journal of Agriculture Vol. 2 No. 01 (2023): Research Articles, March 2023
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/joa.v2i01.1833

Abstract

Durian agro-tourism is located in Purba Baringin Village, Pakkat District, Humbang Hasundutan Regency. Durian agro-tourism uses durian as a tourist attraction to attract tourists to visit Durian agro-tourism, not only durian that tourists consider visiting Durian agro-tourism but other aspects such as resources, promotions, facilities and infrastructure, institutions, and visitor satisfaction felt by visitors. The purpose of the study was to determine the factors that influence tourist visits to Durian agro-tourism. The method of determining the sample is by purposive sampling method, or it is done intentionally. The results obtained from this study are: 1) The influence of resource, promotion, institutional, and visitor satisfaction variables on tourist visits simultaneously is 0.087, and 0.913 is influenced by other models 2) The influence of resources, promotion, facilities, and infrastructure, institutional and satisfaction variables visitors to tourist visits partially are Resources 0.324, promotions -0.216, facilities and infrastructure -0.112, institutions -0.036, and visitor satisfaction -0.011.
Co-Authors Helena Tatcher Pakpahan Helena Tatcher Pakpahan Heny Haryanti Rory Jun Yoyada S