Article Per Year (5 Year)
p-Index From 2019 - 2024
2.352
P-Index
This Author published in this journals
All Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Economic Reviews Journal Prioritas : Jurnal Pengabdian Kepada Masyarakat Journal of Creative Student Research Majalah Ilmiah METHODA Jurnal bintang manajemen Manajemen Kreatif Jurnal International Journal of Management Research and Economics Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Student Research Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Ekspresi: Publikasi Kegiatan Pengabdian Indonesia
Yahya Tanjung
Universitas Potensi Utama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Management Research and Economics

 1 
Behavioral Determinants Of Housing Consumer Purchasing Decisions In Medan City Yahya Tanjung
International Journal of Management Research and Economics Vol. 1 No. 2 (2023): Mei : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i2.757

Abstract

This study aims to determine and analyze the influence of intrinsic and extrinsic factors on the behavior of housing purchase decisions in the city of Medan. The type of research used in this research is associative research with a quantitative approach. The population in this study is housing consumers in the city of Medan, North Sumatra whose number cannot be determined/unlimited. The sampling method used a nonprobability sampling method with a purposive sampling technique, where the researcher collects information from the most complete and fulfills various information needs. And accidental sampling provides questionnaires directly/coincidentally to meet the respondents who are said to be appropriate and worthy of the existing research. with the zikmund formula so that the number of research samples was 96 respondents. Methods of data collection is done by means of questionnaires and interviews. The data analysis method used is multiple linear regression analysis. Results Based on the research obtained partially and simultaneously, it shows that intrinsic and extrinsic factors influence purchasing decision behavior in the city of Medan. The results of the coefficient of determination test obtained the Adjusted R square value of 0.768 (76.8%). This shows that the intrinsic and extrinsic factors are able to explain the behavior of purchasing decisions by 76.8%, while the remaining 23.2% is influenced by other variables not examined in this study.
Co-Authors Desipriani Desipriani Indah Sundari Juwita Irnanda Bintang Laila Ali Marpaung Mailani Mailani Muhammad Dafa Maulana Nahar Maganda Saragih Nelli Roida M. Hutabarat Rahmadina Riski Annur Rida Utami Saslika Febrianti Suprianingsih Suprianingsih Thesalonika Nainggolan