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All Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Economic Reviews Journal Prioritas : Jurnal Pengabdian Kepada Masyarakat Journal of Creative Student Research Majalah Ilmiah METHODA Jurnal bintang manajemen Manajemen Kreatif Jurnal International Journal of Management Research and Economics Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Student Research Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Ekspresi: Publikasi Kegiatan Pengabdian Indonesia
Yahya Tanjung
Universitas Potensi Utama
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Journal : Student Research Journal

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Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Pelanggan Produk Indihome Di PT. Telkom Medan Sumatera Utara (Studi Kasus Di Marelan) Nelli Roida M. Hutabarat; Yahya Tanjung
Student Research Journal Vol. 1 No. 1 (2023): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sjryappi.v1i1.196

Abstract

Customer satisfaction is the level of consumer feelings after comparing what he received and his expectations. A customer, if he is satisfied with the value provided by a product or service, is very likely to be a customer for a long time. This study aims to determine and analyze the effect of price and product quality on Indihome customer satisfaction at PT. Telkom Medan. This type of research is quantitative research. The type of data used is primary data and secondary data obtained from questionnaires. This research was conducted on Indihome customers with a population of 1,900 with a sample of 95 respondents who were taken by purposive sampling method with a sampling technique using the slovin formula. The analytical method used is multiple linear regression analysis. The results of the analysis show that the price and quality of the product together or simultaneously have a positive and significant effect on the dependent variable in the form of customer satisfaction for Indihome products at PT.Telkom Medan, North Sumatra. Partially price has a positive and significant effect on customer satisfaction of Indihome PT.Telkom Medan, North Sumatra, partially product quality has no positive and significant effect on customer satisfaction of Indihome PT.Telkom Medan, North Sumatra.
Pengaruh Harga, Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Yamaha N-Max Di PT.Alfa Scorpii SM Raja Medan Mailani Mailani; Yahya Tanjung
Student Research Journal Vol. 1 No. 1 (2023): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sjryappi.v1i1.197

Abstract

Purchasing decision is a form of consumer behavior in using a product. Purchasing targets will be a chieved if the purchasepusher attributes are fulfilled by the company, one ofthese attributes, namely price, promotion and product quality. The analysis used includes validity test, reliability test, classical assumption test, multiple liniear analysis test and the coefficient of determination. The results of this study indicate that partially price has a positive and significant effect on purchasing decisions, promotion has a positive and significant, effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions and simultaneously the variables of price, promotion and product quality have a positive and significanet effect on purchasing decisions basedon the R square value of 0.755 which canbe called the coefficient of determination which in this case means 755% while the rest is expllained by other factors such as brand image, product design, brand image, economic conditions and consumer tastes.
Co-Authors Desipriani Desipriani Indah Sundari Juwita Irnanda Bintang Laila Ali Marpaung Mailani Mailani Muhammad Dafa Maulana Nahar Maganda Saragih Nelli Roida M. Hutabarat Rahmadina Riski Annur Rida Utami Saslika Febrianti Suprianingsih Suprianingsih Thesalonika Nainggolan