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Journal : Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat

Penyelenggaraan Vaksinasi Gratis bagi Kelompok Rentan di 6 Kelurahan di Praya, Lombok Tengah Dwi Tesna Andini; Sadrul Imam; M. Abdurrahman Sunni; Muhammad Husni Tamim; Anggun Variasi Islami
Al-DYAS Vol 1 No 1 (2022): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v1i1.907

Abstract

The existence of a world disaster called Corona Virus Disease 2019 (Covid-19) which still exists recently. This virus makes many changes to the world. When the virus first appearance, the people panic about it and now is has started normal since the vaccine program was implemented. From there, the international community began massively implementing vaccines to fight the effects of Covid-19, including Indonesia, which had recorded high transmission of Covid-19. One of the community services being carried out to prevent Covid-19 is by holding free vaccinations for vulnerable communities. The total data on vaccine recipients is 834 people organized by Filantropi Indonesia in collaboration with Non-Governmental Organizations in West Nusa Tenggara. The conclusion of this article is that there has been an increase in the number of people receiving vaccination services.
Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Produk Wardah (Studi Kasus pada Mahasiswa FISIPOL Universitas Muhammadiyah Mataram) Dwi Tesna Andini
Al-DYAS Vol 2 No 2 (2023): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v2i2.1498

Abstract

This study aims to determine the effect of brand image and product quality on purchasing decisions for Wardah products. This study uses two independent variables, which brand image and product quality and one dependent variable, which purchasing decisions. The data in this study were collected by distributing questionnaires to 102 students of Faculty of Social and Political Sciences at Muhammadiyah University of Mataram who used Wardah products as research samples. The sampling technique used was purposive sampling and the data analysis method used quantitative. Based on data analysis, the research results show that the indicators in this study are valid and reliable. In the R test it is known that the magnitude of the influence of brand image and product quality on purchasing decisions is 65.3%. While the remaining 34.7% is influenced by other factors outside of brand image and product quality variables.