Garuda - Garba Rujukan Digital

Teknologi Perubahan Terhadap Kehidupan Beragama Rizki Surya Tawaqal; Ridma Meltareza
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.3141

Perkembangan informasi dalam kehidupan sehari-hari tidak dapat dipisahkan dengan kehadiran teknologi. Perkembangan teknologi untuk sekarang memberikan dampak yang sangat besar kepada ilmu komunikasi dan juga jalur komunikasi itu sendiri yang terjadi diantara individu. Dengan adanya perkembangan teknologi informasi, secara langsung atau tidak langsung telah memberikan perubahan perilaku pada diri seseorang. Proses komunikasi antar pribadi juga dipengaruhi banyak oleh adanya perkembangan teknologi informasi. Kehidupan nyata di tengah sosial masyarakat juga terkena dampak dari teknologi informasi, salah satunya dalam konteks kehidupan beragama. Teknologi informasi dalam implementasinya di kehidupan masyarakat berpengaruh banyak terhadap kelangsungan kegiatan manusia dalam menjalankan ibadah agamanya. Penelitian ini bertujuan menganalisis perubahan perilaku dengan lahirnya perkembangan teknologi informasi dalam konteks kehidupan beragama. Metode yang digunakan dalam penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Hasil pembahasan dari penelitian ini ada beberapa fenomena yang mempunyai perubahan perilaku dalam konteks beragama. Fenomena dakwah yang selama ini dkenal dengan komunikasi tatap muka dapat dilakukan secara digital yakni menggunakan fasilitas internet sehingga orang dapat menyaksikannya di media sosial dan tidak secara tatap muka. Metode pembelajaran pendidikan agama juga sudah mempunyai perubahan, seperti proses belajar e-learning yang dapat dilakukan ke anak-anak dengan menggunakan compact disc (CD) atau aplikasi digital lainnya sehingga proses belajar dapat diulang-ulang sampai bisa dan tentu tidak menggunakan metode belajar konservatif dimana guru dan murid bertatap muka secara langsung. Simpulan dari penelitian ini adalah perubahan perilaku dalam kehidupan beragama telah menggeser beberapa aspek yang selama ini telah dilakukan dikarenakan adanya perkembangan teknologi informasi.

PENGARUH MOTIVASI KERJA, DISIPLIN KERJA, DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA KARYAWAN HOTEL PURI KHATULISTIWA BANDUNG Ridma Meltareza; Agam Dwi Permana
JURNAL PARIWISATA VOKASI Vol 3 No 2 (2022): Jurnal Pariwisata Vokasi
Publisher : Akademi Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

The role of human resource management can look good if the company strives for employees to have a positive impact on the company and have productive performance. Puri Khatulistiwa hotel, 2019-2021 experienced a decline that was influenced by several variables in employee performance levels. The method used in this research is a quantitative method with a descriptive. Sampling by taking the entire population of 40 people or census techniques. Data analysis techniques used descriptive analysis tests, classic assumption tests consisting of normality tests, heteroscedasticity tests, multicollinearity tests, linearity tests, multiple linear regression analysis, multiple correlation analysis, and the coefficient of determination. The results showed that the descriptive analysis stated that Employee Performance was in a Good category, Work Motivation was in the Enough category, Work Discipline was in the Enough category, and Physical Work Environment was in the Fairly Comfortable category.

Analisis Pengaruh Gaya Kepemimpinan, Disiplin Kerja, dan Budaya Organisasi terhadap Kinerja Karyawan pada Machinery dan Spare Part Industries Ridma Meltareza; Prima Arti
ArtComm : Jurnal Komunikasi dan Desain Vol 6 No 1 (2023): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v6i1.613

This research aims to understand the impact of leadership style, work discipline, organizational culture, and employee performance at CV. Indo Karya Teknik Pameungpeuk-Bandung, as well as to analyze the influence of leadership style, work discipline, and organizational culture on employee performance in the company. The theory that will be used in this research is organizational communication theory. The data analysis will utilize regression and correlation analysis. The statistical calculations will be done using multiple regression. The research method employed in this study is a quantitative approach with a descriptive and verificative approach. The population of this study consists of a total of 69 employees at CV. Indo Karya Teknik Pameungpeuk-Bandung. Data collection will be conducted through questionnaire distribution. The results of the analysis indicate that leadership style, work discipline, and organizational culture have a significant impact on employee performance. This is evidenced by the coefficient of determination, which shows that the influence of leadership style, work discipline, and organizational culture on employee performance is 62.1%.

Optimizing the Role of Business Incubators in Higher Education: A Review of Supporting Factors and Barriers Arief Yanto Rukmana; Ridma Meltareza; Budi Harto; Oom Komalasari; Nining Harnani
West Science Business and Management Vol. 1 No. 03 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i03.96

This research paper explores the role of business incubators in higher education at a university in West Java, focusing on the review of supporting and barrier factors. The study adopts a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather comprehensive data. The findings highlight the importance of supporting factors such as access to resources, mentoring and expertise, networking opportunities, and funding support. Conversely, barrier factors include lack of funding and resources, limited access to mentoring and expertise, ineffective networking opportunities, institutional and policy constraints, and cultural and societal factors. The study provides valuable insights into optimizing the role of business incubators in higher education, emphasizing the need for adequate resources, effective mentoring, networking opportunities, supportive policies, and a favorable entrepreneurial culture.

Marketing Communication in Attracting Students Ridma Meltareza; Rizki Surya Tawaqal
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3871

In today's highly competitive higher education landscape, the increasing number of universities offering similar programs has intensified the competition for prospective students. As a result, students have become more selective in choosing their educational institutions. To attract the interest of prospective students, universities need to differentiate themselves through effective marketing messages and strategies. This study focuses on Universitas INABA and its efforts to communicate its unique values and advantages in terms of curriculum, facilities, faculty, and learning environment. The research begins with market analysis and identification of a target group of prospective students with similar needs and characteristics. Following market segmentation, Universitas INABA determines key messages to convey to these prospective students, emphasizing academic excellence, modern campus facilities, industry partnerships, and career development support. The selection of communication channels includes an informative and appealing university website, direct interaction through social media platforms, and participation in educational exhibitions. Effective marketing communication plays a vital role in building a positive brand image, increasing awareness and brand awareness, as well as boosting enrollment numbers. Continuous evaluation and improvement are essential for the university's marketing strategies. Data and feedback from prospective students, current students, and alumni are collected to evaluate the effectiveness of the marketing efforts. This research provides insights into the development and implementation of marketing strategies in higher education institutions, with implications for student recruitment and institutional success.

Sosialisasi Kesadaran Pentingnya Self-Esteem Pada Remaja Niki Anartia; Riska Amaretha; Detya Wiryany; Ridma Meltareza
Jurnal Bhakti Karya dan Inovatif Vol 3 No 1 (2023): Jurnal Bhakti Karya dan Inovatif
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/bhaktikaryadaninovatif.v3i1.580

Self-esteem is an important aspect of adolescent self-development. In unfavorable conditions, adolescents who have low self-esteem tend to easily feel inferior, insecure, and prone to psychological problems. This service aims to increase awareness of the importance of self-esteem in adolescents in Arjasari Village through community service programs. The method used is a participatory approach involving youth as active participants in program development. This program includes group discussion activities, training and education about self-esteem, and the formation of support groups that aim to increase self-confidence and develop self-potential in adolescents. The results of this service show an increase in awareness of the importance of self-esteem in adolescents in Arjasari Village. This is reflected in the increased participation of adolescents in group discussion activities, the higher the level of self-confidence of adolescents, and the more active participation of adolescents in social and community activities.

THE ROLE OF DIGITAL MARKETING COMMUNICATION OF AROMATHERAPY ALTERNATIVE MEDICINE IN INCREASING CONSUMER CONFIDENCE Ahmad Taufiq Maulana Ramdan; Rizki Surya Tawaqal; Ridma Meltareza
Journal of Business and Management INABA (JBMI) Vol. 1 No. 02 (2022): Volume 1 Number 2 December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.117

Communication is an important marketing techniques in promoting alternative treatment, products and services since years a go people have interact through communication serve the needs of basic human, of interacting the act of conveying information to another individual to influence the, , opinion or their behavior, either directly or indirectly through. mediaWith the use of communications technology, people now can communicate more efficient not only with those who live nearby but also across great distances by storing and send a message or information. The technologies used in communication is a tool , the structure of the organization , and social norm faced by people when gather , process , and exchange information with others .Platform social media that is ideal for marketing communications one of them is instagram .In their aromaterapisehat use instagtam with account names @ aromaterapisehat , and communication marketing that he did. This study attempts to find out how the role of marketing communications digital alternative medicine aromatherapy to increase consumer confidence. Methods used in this research is qualitative whose aim is to explore in depth a phenomenon. The result of digital communication marketing research is done by a aromaterapisehat excellent in used by the digital media instagram to communicate all kinds of information and knowledge about products they sell aromaterapi so consumers easy understand about all sorts of the advantages and disadvantages of and how to benefit from the product of a most aromaterapisehat and true.

THE INFLUENCE OF SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH AND E-SERVICE QUALITY ON PURCHASE DECISIONS IN BUKALAPAK MARKETPLACE Ridma Meltareza; Chela Redyanti
Journal of Business and Management INABA (JBMI) Vol. 1 No. 02 (2022): Volume 1 Number 2 December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.121

Bukalapak is one of the E-commerce companies in Indonesia. From the owner of a local shopping brand through its own group which was founded in 2010. Bukalapak's net income in the 2017-2021 period fluctuated and at the end of 2021, it decreased significantly. The purpose of this study was to determine the effect of Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality on Purchase Decisions at the Bukalapak Marketplace in Bandung City. The research method used was quantitative methods with descriptive and verification approaches. The types of data used are primary and secondary data sources. The sampling technique used is purposive sampling with a sample size of 100 respondents. The descriptive results show that Purchase Decision, Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality show the poor category. The results of the Coefficient of Determination Simultaneously the effect of Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality on purchasing decisions is 74.5%, the remaining 25.5% is influenced by other factors and hypothesis testing shows that Social Media Marketing partially has a significant effect on decisions. Purchases with a Sig value of 0.035 < 0.05, Electronic Word Of Mouth partially has no significant effect on purchasing decisions with a Sig value of 0.064 > 0.05, and E-Service Quality partially has a significant effect on purchasing decisions. Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality simultaneously have a significant effect on Purchase Decisions with a Sig value of 0.000 <0.05

Sosialisasi Kesadaran Pentingnya Self-Esteem pada Remaja Niki Anartia; Riska Amaretha; Detya Wiryany; Ridma Meltareza
Jurnal Bhakti Karya dan Inovatif Vol 4 No 1 (2024): Jurnal Bhakti Karya dan Inovatif
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/bhaktikaryadaninovatif.v4i1.793

Self-esteem is an important aspect of adolescent self-development. In unfavorable conditions, adolescents who have low self-esteem tend to easily feel inferior, insecure, and prone to psychological problems. This service aims to increase awareness of the importance of self-esteem in adolescents in Arjasari Village through community service programs. The method used is a participatory approach involving youth as active participants in program development. This program includes group discussion activities, training and education about self-esteem, and the formation of support groups that aim to increase self-confidence and develop self-potential in adolescents. The results of this service show an increase in awareness of the importance of self-esteem in adolescents in Arjasari Village. This is reflected in the increased participation of adolescents in group discussion activities, the higher the level of self-confidence of adolescents, and the more active participation of adolescents in social and community activities.

THE OPTIMIZATION OF MARKETING CHANNELS TO INCREASE BUSINESS INCOME OF LEMON FARMERS IN LEMBANG, INDONESIA Listri Herlina; Andre Suryaningprang; Ridma Meltareza
Inaba of Community Services Journal ( Inacos-J) Vol. 1 No. 1 (2022): Vol. 1 No. 1 (1): Volume 1 No. 1 June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.23

West Bandung Regency, West Java has various types of agricultural products. One of the agricultural products produced is lemon. From the time the pandemic occurred at the end of 2019 until it peaked in 2020 and 2021 demand for lemons increased by 81%. However, at this time in 2022, there is a 50% decrease in demand which has resulted in the income of lemon farmers dropping significantly. One of the causes of the decline in demand is that lemon farmers only focus on a few regular consumers who order large quantities of lemons, as a result, when market demand falls, these consumers will automatically lower their orders. In addition, farmers are unskilled in marketing lemons because they are only used to relying on a few consumers, which makes their garden yields pile up, causing losses. The purpose of this paper is to determine the optimization of effective marketing channels so as to increase the income of lemon farmers.

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