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All Journal Revitalisasi : Jurnal Ilmu Manajemen Prosiding National Conference for Community Service Project Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management Analytical and Solution Journal Of Management Analytical and Solution (JoMAS)
Inda Meyllya Putri
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Journal of Management Analytical and Solution

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Analysis of Samsung’s Strategy in Dealing With Global Market Competition in International Business Edy Yulianto Putra; Inda Meyllya Putri; Rizky Adi Mahendra; Michael Iken Bonar Anju Sibagariang; Nabila Arinov Mey; Pradino Kusumo; Rince Monica Hutagalung
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12167

Abstract

This study aims to analyze Samsung's strategy in facing global market competition in international business. The research method applied in this study is the Secondary Data Analysis (ADS) method, which is in the form of using and analyzing existing data without having to conduct surveys and interviews. The results of this study are the marketing, global and international strategies implemented by the Samsung company.
Co-Authors Edi Edi Edy Yulianto Putra Fitriana Aidnilla Sinambela Mardianto Mardianto Michael Iken Bonar Anju Sibagariang Nabila Arinov Mey Pradino Kusumo Rince Monica Hutagalung Rizky Adi Mahendra Sariana Sariana Selina Selina Wisnu Yuwono