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All Journal Indonesian Journal of Digital Business
Andrian Wijaya
Universitas Pendidikan Indonesia
Computer Science & IT Economics, Econometrics & Finance Engineering

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Journal : Indonesian Journal of Digital Business

 1 
SISTEM BERBASIS INTERNET OF THINGS “VALERIA SMART CLASS” Varinia Azkarin; Andrian Wijaya; yogi prasetyo
Indonesian Journal of Digital Business Vol 2, No 2 (2022): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v2i2.51947

Abstract

Di era revolusi 4.0, manusia sudah menggunakan internet sebagai alat mempermudah pekerjaan dan komunikasi. Internet sudah menjadi bagian dalam kehidupan kita, mulai dari membeli kebutuhan makanan, memesan transportasi, dan mencari informasi dimana semua memerlukan internet dan aplikasi. Perkembangan saat ini menuntut untuk beradaptasi dengan segala sesuatu digital. Seiring perkembangan zaman, bisnis juga mengalami perubahan, salah satunya dalam aspek bisnis digital. Bisnis ini sering mengalami perubahan seiring waktu. Startup sendiri memiliki tim yang sedikit. Akan tetapi, memiliki visi dan misi, serta keidealisme dalam membuat produk yang cepat. Sejalan dengan perkembangan Bisnis Digital atau startup ini, sudah dipastikan membutuhkan talenta digital yang kompeten digital yang diperlukan. Kominfo adalah kementerian yang bertugas melakukan PSDM (Pengembangan Sumber Daya Manusia) di Indonesia melakukan terobosan melalui Digital Talent Scholarship. Sesuai mandat Presiden Joko Widodo, dengan adanya Digital Talent diharapkan dapat meningkatkan kapasitas SDM digital yang unggul dan berkualitas.
The Impact of Informativeness of Live Streaming in TikTok Live Shop Based on SOR Framework Andrian Wijaya; Btari Mariska Purwaamijaya; Rangga Gelar Guntara
Indonesian Journal of Digital Business Vol 4, No 1 (2024): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v4i1.59456

Abstract

This research can be used as information related to digital marketing and provide awareness that the importance of informativeness can be crucial in increasing consumer purchase intentions through live streaming promotions on TikTok. Data analysis was performed by adopting Structural Equation Modelling (SEM) and testing the conceptual model using the Smart-PLS (v. 3.2.9) application. This method is suitable for analysing complex models with small sample sizes, such as exploring moderator and mediator effects in business and marketing. Stimulus (informativeness) has a strong role in influencing the formation of consumer attitudes towards influencers. Consumer attitudes towards influencers are said to support purchase intention. The influence is said to be sufficient to influence someone’s purchase intention. However, the stimulus (informativeness) does not have an influence on purchase intention if mediated by consumer attitudes towards influencers. The suggestion from this study is the need for research with focused subjects such as the content category to be studied, such as food, electronics, fashion, and others. Then respondents whose area is reduced, such as a regional part (province, city, district). It would also be interesting to research platforms other than TikTok Live Shop, such as YouTube Live Streaming, Twitch live streaming platform, and other platforms.
Co-Authors Btari Mariska Purwaamijaya Rangga Gelar Guntara Varinia Azkarin yogi prasetyo