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All Journal Jurnal Al-Kharaj: Studi Ekonomi Syariah, Muamalah, dan Hukum Ekonomi Islamic Banking and Finance Jurnal Akuntansi dan Keuangan Syariah
masyhuri masyhuri
Institut Agama Islam Negeri Bone
Religion Economics, Econometrics & Finance

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Journal : Jurnal Al-Kharaj: Studi Ekonomi Syariah, Muamalah, dan Hukum Ekonomi

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STRATEGI PEMASARAN INDUSTRI BATU BATA MERAH DALAM MENINGKATKAN EKONOMI KELUARGA PERSPEKTIF EKONOMI ISLAM masyhuri masyhuri; nur syarinah
AL-KHARAJ Vol 2, No 1 (2022)
Publisher : IAIN BONE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/alkharaj.v2i1.3107

Abstract

This article discusses the marketing strategy of the red brick industry in improving the family economy from an Islamic economic perspective (study on the Bukaka red brick business, Bone Regency). The red brick business today does have opportunities that have been reduced due to the presence of light bricks, the quality and quantity of the product is not met and the marketing strategy is mediocre. This study aims to find out how the concept of the marketing strategy of the red brick industry in improving the family economy in the Bukaka red brick business of Bone Regency and how Islamic economic views regarding the marketing strategy of the red brick industry in improving the family economy in the Bukaka red brick business of Bone Regency.Based on the research objectives above, the type of research used is field research (Field Research) with qualitative methods that describe a complete picture of something being researched. The researcher collected data from the field according to the problems related to this article. Data collection techniques used are observation, interviews and documentation.The results of this study indicate that the marketing strategy carried out by the Bukaka red brick business in Bone Regency is to apply the Marketing Mix principle or marketing mix that does not conflict with Islamic values. And also follow the marketing practices of the Prophet Muhammad SAW. In accordance with the nature of the Prophet Muhammad, namely: Siddiq, Amanah, Tabligh, Fathanah. With these values, the Bukaka red brick business in Bone Regency is able to continue to exist and thrive in the midst of competitive competition. 
STRATEGI PEGADAIAN DALAM MEMPERTAHANKAN EKSISTENSI MELALUI PEMBIAYAAN UMKM DIERA PANDEMI PERSPEKTIF ISLAM Masyhuri Masyhuri; Nurfatina Dilla; Muammar Hasri
Jurnal Al-Kharaj: Studi Ekonomi Syariah, Muamalah, dan Hukum Ekonomi Vol 3, No 1 (2023)
Publisher : IAIN BONE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/alkharaj.v3i1.4507

Abstract

AbstractThis article discusses the strategy of pawnshops in maintaining their existence through MSME financing in the pandemic era based on an Islamic perspective. This study aims to find out the strategy implemented by PT Pegadaian UPC Mare in attracting MSME customers in improving the welfare of the surrounding community, one of which is by offering superior products/financing from Pegadaian UPC Mare.This type of research used by researchers using a qualitative approach. The data is concluded through direct observation of the company through observation, direct interviews with employees and customers and documentation at PT. Pawnshop UPC Mare.Based on data collection at PT Pegadaian UPC Mare can be concluded that the strategy undertaken is to offer quality products, provide good services according to customer wishes, provide guarantees for the safety of goods, offer business capital quickly and easily and carry out promotions through online media or word of mouth. Though in an Islamic point of view, in doing each business action, most extreme exertion is required in getting business objectives and obviously focusing on the signs that are permitted in Islam while as yet making the idea of ta'awun, tafahum in exercises, so it will by implication ensure a business substance actually exists.AbstrakArtikel ini membahas strategi pegadaian dalam mempertahankan eksistensi melalui pembiayaan UMKM diera pandemi berdasarkan perspektif islam. Penelitian ini bertujuan untuk mengetahui strategi yang dilakukan oleh PT Pegadaian UPC Mare dalam menarik minat nasabah UMKM dalam meningkatkan kesejahteraan masyarakat sekitar yaitu salah satunya dengan menawarkan produk/pembiayaan unggul dari Pegadaian UPC Mare.Jenis penelitian yang digunakan yaitu kualitatif dengan jenis penelitian lapangan (field research) dengan menggunakan tekhnik wawancara. Jenis data yang digunakan yaitu data primer dan data sekunder. Tekhnik analisis data yang digunakan menggunakan model miles and huberman yaitu Reduksi data, tampilan data, dan penarikan/verifikasi kesimpulan.Berdasarkan pengumpulan data pada PT. Pegadaian UPC Mare dapat disimpulkan bahwa strategi yang dilakukan yaitu pelayanan prima berupa  menawarkan produk yang berkualitas, memberikan pelayanan/jasa yang baik sesuai keinginan nasabah, memberikan jaminan atas keamanan barang, menawarkan modal usaha secara cepat dan mudah dan melakukan promosi melalui media online atau word of mount. Sedangkan dalam perspektif islam memandang dalam menjalankan setiap aktivitas bisnis diperlukan ikhtiar maksimal dalam memperoleh tujuan bisnis dan tentunya memperhatikan rambu-rambu yang diperbolehkan dalam islam dengan tetap menjadikan konsep ta`awun, tafahum dalam beraktivitas, sehingga secara tidak langsung akan menjamin suatu entitas bisnis tetap eksis (going concern). 
Co-Authors Muammar Hasri nur syarinah Nurfatina Dilla Tiara Eka Prastiwi