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All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika JABE (Journal of Applied Business and Economic) Jurnal Abdimas Bina Bangsa I-Com : Indonesian Community Journal IKON
Siti Komsiah
Universitas Persada Indonesia YAI
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : JABE (Journal of Applied Business and Economic)

 1 
MEDIATING EFFECT OF TOURIST MOTIVATION TO THE REVISIT INTENTION IN TREKKING SENTUL Maya Syafriana Effendi; Nana Trisnawati; Euis Puspita Dewi; Rilla Sovitriana; Siti Komsiah; I Gede Agus Suwartane
JABE (Journal of Applied Business and Economic) Vol 9, No 2 (2022): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v9i2.15371

Abstract

Sentul Trekking Tourism Object is a tourist destination that offers natural beauty along with physical activities. The phenomenon based on the destination information of tourists visiting the Sentul Trekking tourist destination increased at the beginning of 2022. This study uses an associative quantitative method. The sample taken amounted to 44 respondents who were calculated using incidental purpose sampling. Collecting data using a questionnaire consisting of statements that cover all research variables. Respondents' answers to these statements were then analyzed using the partial least square method using the Smart PLS ver.3.0 software for Windows and SPSS version 25. The results showed that:  there is not an effect of service quality on tourist motivation, there is an effect of service quality on revisit intention, there is an effect of marketing communication on tourist motivation, there is an effect of marketing communication on Revisit Intention, and there is an effect of Tourist motivation on Revisit Intention. The intervening variable of Tourist motivation did not mediate the variables of Service quality on Revisit Intention but the tourist motivation mediated the variables Marketing communication on Revisit Interest in the Trekking Sentul
Co-Authors Ahmad Muhammad Thantawi Dean Indira Effendi, Maya Syafriana Euis Puspita Dewi, Euis Puspita Febrianty Febrianty I Gede Agus Suwartane Nafisah Yuliani Nana Trisnawati Nizirwan Anwar Shafenti Shafenti Shafenti Sovitriana, Rilla Sri Astuti Indriyati Sularso Budilaksono Syaifuddin Syaifuddin Yudi Yulius