The aim of this study was to find out the Hearing Aid Assistance Program for the Elderly in Pangkalan Balai Village, Banyuasin III District using qualitative methods. The results of the study show that the Hearing Aid Assistance Program for the Elderly has not been implemented properly due to several obstacles in the distribution of hearing aids for the elderly. The productivity dimension, in terms of service, the attitude of the Banyuasin district social service staff is sometimes not responsive in handling requests for hearing aid assistance for the elderly. The mechanism dimension, in terms of distribution procedures, is basically the main activity carried out by the Banyuasin Regency Social Service in distributing hearing aid aid for the elderly in Pangkalan Balai Village, namely meeting the need for aids for people in need. The responsiveness dimension, in terms of community response, is quite good. The distribution of hearing aids for the elderly in the Pangkalan Balai Village by the Banyuasin Regency Social Service had a positive impact. The targets of the results to be achieved by the Banyuasin District Social Service for the sector of providing and distributing hearing aid assistance to the elderly in Pangkalan Balai Village are that hearing aid assistance services are met evenly for a number of elderly people.