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Nia Wati
Universitas Muslim Nusantara Al-Washliyah
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Journal : Jurnal Pengabdian kepada Masyarakat

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PROSES PRODUKSI KERUPUK NASI SEBAGAI SALAH SATU INOVASI CAMILAN SEHAT DAN BERNUTRISI DI DESA KORAJIM Nia Wati; Haidir Lubis
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 8: Januari 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i8.4510

Abstract

The purpose of this research is to create employment and to advance people's lives and improve the local economy. A rice cracker business was established in Korajim Village, Dolok Merawan District, Serdang Bedagai Regency. This location was chosen because it is a strategic location in the village of Korajim, which is a place with a lot of people and also a crossing road for residents. In establishing a rice cracker business, researchers used a SWOT analysis. The promotion methods used are personal selling and internet marketing. The results of this study, namely the rice cracker business can achieve a profit of up to IDR 7,800,000/month assuming all rice cracker products produced (50 pcs/day) are sold out.
Co-Authors Lili Fizriah, Henny Andriyani Wirananda Nike Agustina Purwoko, Agus