Article Per Year (5 Year)
p-Index From 2019 - 2024
1.285
P-Index
This Author published in this journals
All Journal FINANSIA : Jurnal Akuntansi dan Perbankan Syariah NUSANTARA: Jurnal Pengabdian Kepada Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Masyarakat Sains dan Teknologi Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Akuntansi: Jurnal Riset Ilmu Akuntansi
Lella Anita
Institut Agama Islam Negeri Metro
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Gemilang: Jurnal Manajemen dan Akuntansi

 1 
PENGARUH BRAND IMAGE, FASILITAS BELAJAR, DAN BIAYA PENDIDIKAN TERHADAP KEPUTUSAN MAHASISWA MEMILIH PROGRAM STUDI AKUNTANSI SYARIAH FAKULTAS EKONOMI DAN BISNIS ISLAM IAIN METRO Lella Anita; Berwin Anggara
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 2 No. 3 (2022): Juli: Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v2i3.379

Abstract

The research of this study was to provide empirical evidence of the influence of brand image, learning facilities, and education costs on students' decisions to choose the Sharia Accounting Study Program, Faculty of Islamic Economics and Business, IAIN Metro. This study uses a quantitative descriptive method. The population in this study were sharia accounting students at the Faculty of Islamic Economics and Business, IAIN Metro, 2022/2023, with a total of 100 people. Sampling using purposive sampling method. The analysis technique used is the Structural Equation Model (SEM) using the Partial Least Square (PLS) application program version 3.0.m. The results of this study indicate that (1) Brand image has a positive and significant effect on student decisions in choosing the FEBI IAIN Metro accounting study program. (2) Learning facilities have no significant positive effect on student decisions in choosing the FEBI IAIN Metro accounting study program. (3) Brand image has a significant effect on student decisions in choosing the FEBI IAIN Metro accounting study program.
Co-Authors Berwin Anggara Muhammad Iqbal Fasa Northa Idaman