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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Kajian Dan Penalaran Ilmu Manajemen Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Putri Sepfiani
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Profit: Jurnal Manajemen, Bisnis dan Akuntansi

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ANALISIS MARKTING MIX UNTUK MENINGKATKAN VOLUME PENJUALAN PADA RAFIJAYA FOTOKOPI DI KOTA MEDAN Putri Sepfiani; Zuhrinal M. Nawawi
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 1 (2023): Februari : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i1.445

Abstract

Economic development resulted in increasingly fierce competition in business. To be able to survive and win in competition, a marketing strategy is needed. One of them is the marketing mix using the 4P components, product, price, promotion and place. This research aims to examine and understand whether Rafijaya Fotocopy can apply a marketing mix strategy to affect sales. This study uses a qualitative approach in order to clearly describe sales activities at Rafijaya Fotocopy. Using descriptive data analysis techniques, with data collection techniques namely observation and interviews. Based on the results of research on Rafijaya Photocopy, the marketing mix is ​​applied where the 4P components, product, price, promotion and place have an influence on increasing sales volume.
Co-Authors Danish Irsyad Gunawan Dharma, Budi Habib Lauda Nararya Lestari Perdana Putri Siti Aisyah Zuhrinal M. Nawawi