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All Journal JURNAL PENDIDIKAN TAMBUSAI CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Student Research Transformasi: Journal of Economics and Business Management Innovative: Journal Of Social Science Research Jurnal Riset Ekonomi dan Akuntansi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Akuntansi: Jurnal Riset Ilmu Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Anzu Elvia Zahara
Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Riset Ekonomi dan Akuntansi

 1 
Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian (Studi Pada UMKM Pak Dj Oleh-oleh Khas Jambi) Muhammad Novaldi; Arsa Arsa; Anzu Elvia Zahara
Jurnal Riset Ekonomi dan Akuntansi Vol. 1 No. 1 (2023): MARET : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.595 KB) | DOI: 10.54066/jrea-itb.v1i1.165

Abstract

This study aims to determine the influence of product quality and promotion on the decision to purchase at MSMEs by Pak Dj Khas Jambi. As the goal is to find out the quality of products and promotion of the decision to purchase by Mr. Dj Typical Jambi. The research method used in this study uses descriptive quantitative methods and the data analysis method uses t-test, f-test, R Square test, Multiple Linear Regression. The sample in this study were 85 respondents who were taken from some of the people in the city of Jambi. The results of this study indicate that product quality (X1) has a significant influence on purchasing decisions. Promotion (X2) is also very significant on purchasing decisions. Based on the F Test the of Product Quality (X1) and Promotion (X2) simultaneously have the same on Purchase Decisions (Y).
Co-Authors Addiarrahman Addiarrahman Ahmad Muhzazin Alliful Bastomi Amelia Putri Zalika Arsa Arsa Erwin Saputra Siregar Laily Ifazah M Kholid Midhat Husin Muhammad Ismail Muhammad Novaldi Muhammad Sanusi Muhammad Shodiqin Muhammad Subhan Neneng Chobsoh Nurrahma Sari Putri Putri Oktaviani Rahmad Iinminardi Sarita Isniarti Savira FItria Silvia Nurfajriati Sri Rahma Susi Susilawati Tutik Kurniawati Veranita Veranita Yati Kartini