Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JIFTECH: Journal Of Islamic Financial Technology
Ahmad Musabiq Habibie
UIN Salatiga
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan

 1 
Digital Campaign: Character Branding and Framing towards the 2024 Presidential Election Ahmad Zuhdi; Cecep Suryana; Rodon Pedrason; Satryo Sasono; Ahmad Musabiq Habibie
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 1 : Al Qalam (Januari 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i1.1797

Abstract

The existence of social media allows us to interact with anyone quickly and inexpensively. Political figures then use this as a medium in carrying out digital campaigns. This research was carried out to see how social media is used as a digital campaign tool by politicians to build a certain character or image in the eyes of society or the public. This research will be carried out using a qualitative approach and descriptive analysis. The data used in this study comes from the results of previous studies. The results of this study found that it is necessary to have a good brand or image from the public for the popularity of these politicians so that the implementation of digital campaigns can run effectively. Therefore, character-building needs to be done so that the digital campaign carried out to carry out the presidential election in the future can run well.
Co-Authors Ahmad Zuhdi Cecep Suryana Muhammad Arif Pedrason, Rodon Satryo Sasono