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All Journal Journal of Business and Management The Winners The Asian Journal of Technology Management (AJTM) Jurnal Studi Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) TIJAB (The International Journal of Applied Business) Journal of Economics and Business UBS Jurnal Sistem Informasi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Nila Armelia Windasari
Institut Teknologi Bandung, Indonesia
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Journal of Economic, Bussines and Accounting (COSTING)

 1 
Strategi Dan Rencana Implementasi CRM Dalam Menghadapi Preferensi Pelanggan Perusahaan Farmasi Di Indonesia Catharina Cita Padmasari; Nila Armelia Windasari
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5080

Abstract

Customer Relationship Management in pharmaceutical industry is used to manage and maintain relationship with customers, most importantly healthcare professionals (HCP). Reassessing and improving customer engagement in light of the environment's shifting dynamics will inevitably lead to better access for patients as the final consumers of pharmaceuticals. Initially, covid-19 pandemic social restrictions created new engagement model that depended solely on digital engagement. However, covid-19 instances are declining, and pandemic recovery is accelerating. There are shifting engagement dynamic to be hybrid engagement in Indonesia HCP as well. This opportunity enables pharmaceutical companies to understand HCP’s current preferences. This research aims to build CRM Engagement Strategy with understanding the customer’s perspectives and moderated with internal stakeholders' capabilities and external forces during post-pandemic recovery using case-study approach. The primary research found that pharmaceutical companies have enabled hybrid model that aligns with flexible preferences of HCP that combine face-to-face and digital interactions that address data privacy concerns of HCPs. The result of this research is importance of building CRM arrangement strategy in light of post-pandemic HCP’s preferences. Keywords : customer relationship management; pharmaceutical companies; post-pandemic recovery
Perumusan Strategi Bisnis Untuk Menghadapi Peraturan Terkait Pasokan Batubara Dalam Negeri: Studi Kasus PT ABC Fathia Noor Rahma; Nila Armelia Windasari; Widhyawan Prawiraatmadja
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5339

Abstract

This study aims to formulate the right strategy for coal mining company (case study of PT ABC) in response to regulation. To ensure the stability of the domestic coal supply for national electricity and fuel or raw materials for domestic industry, the Decree of MEMR has been issued to regulate about the obligation to prioritize domestic coal supply and to determine coal sales price for domestic market. This research uses qualitative methods to identify the current situation, formulating, and proposing a new strategy. VRIO analysis and PESTEL analysis is conducted to analyze internal and external factors, respectively. The business strategies to answer the problem will be formulated based on the results of the internal and external analysis as well as the results of the interviews with the relevant stakeholders. The results shows that short-term and long-term strategies should be implemented, including to optimize the sales of coal products with the specifications that are suitable with the domestic market, acquire potential new customers from smelters industry, and encourage employees training to build compliance awareness as well as to maintain good relationship with the government. Long-term strategy namely coal gasification to produce methanol or DME products should also be explored. Keywords: Domestic Coal Supply, Domestic Coal Sales Price, Supply Assignment, Regulation, Business Strategy
Co-Authors Arnita, Devi Catharina Cita Padmasari Delanny Dwi Nugrahini Sani Fathia Noor Rahma Ghassani Nabila Tanri Halim Budi Santoso Handi Aulia Triyafebrianda Harry Sipangkar Millianda, Pridya Equita Muhammad, Irham Alifa Nasution, Reza Ashari Nisrina Hanna Fakhrya Noviani, Stefani Dwi Qodariah, Elis Rahma Hanum Kusuma Putri Rahmayati, Annisa Dini Readdy Aria Yendola Ronald Cahaya Perdana Sihombing Rusnandi, Linda Sendy Lediana Shafira, Nadine Sya'ban, Muhammad Iqbal Rizqi Trisnahadi, Nabila Nurshaina Aisha Widhyawan Prawiraatmadja