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All Journal Jurnal Profita : Akuntansi dan Manajemen
Suali
Institut Teknologi dan Bisnis Indobaru Nasional
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Profita : Akuntansi dan Manajemen

 1 
PENGARUH STRES KERJA TERHADAP KINERJA KARYAWAN PT BUANA TRANSPERINDO WAHANA INTERNASIONAL MELALUI GENDER SEBAGAI VARIABEL KONTROL Suali; Heryenzus
Jurnal PROFITA : Akuntansi dan Manajemen Vol. 1 No. 2 (2022): Volume 1 Nomor 2 2022
Publisher : ADAI Kepri

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Abstract

One of the factors that influence the success rate of a company is the employee’s performance. High employee performance contributes optimally to the company. To improve employee performance, a company must pay attention to job stress. Job stress can affect performance both positively and negatively. Gender equality in employee position placement also contributes to the performance performance itself. Socio-cultural constructions of the community have included a common view for each gender that assesses women's performances are not as good as performance of men in the world of work. This research intended to analysis the influence of work stress and gender on employee performance of PT. Buana Transperindo Wahana International. The method used in this study is the census method, with a sample of 94 men and 15 female samples. Primary data collection was done by questionnaire method. Result data of filling questionnaire processed by using Program SPSS 21. Analysis technique in this research use multiple linear regression analysis, F test and t test. The results showed that job stress partially significant effect on employee performance. Gender partially significant effect on employee performance. Work and gender stress simultaneously have a significant and positive effect on employee performance.
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI MINAT BELI KONSUMEN PADA LAYANAN ONLINE TRAVELOKA Suali; Jackhon Pahala Simanjuntak
Jurnal PROFITA : Akuntansi dan Manajemen Vol. 2 No. 1 (2023): Volume 2 Nomor 1 2023
Publisher : ADAI Kepri

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Abstract

Traveloka is the fastest, cheapest and most comprehensive airline ticket search site. The prices displayed on the Traveloka website have been processed from a network of official sources. The purpose of this study was to determine the effect of brand image, price, and trust in consumer buying interest in Traveloka Online services. The population in this study are consumers who have used Traveloka Online services. The number of samples in this study were 100 respondents with a simple random sampling technique. The data analysis technique in this study uses multiple linear regression analysis, classical assumption test, statistical test. The results of this study indicate that brand image, price, and trust simultaneously have a significant effect on buying interest in Traveloka Online services. Partially the brand image and price do not significantly affect the interest in buying Traveloka Online services and Trust partially significantly affects buying interest in Traveloka Online services. In implementing the marketing strategy, it further increases trust, given that consumer trust in traveloka has not been well embedded. This can be done for example by way of making the design more interesting, easy to understand, and responsible for every problem
Co-Authors Heryenzus Jackhon Pahala Simanjuntak