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All Journal The Scientia Law and Economics Review Journal of Risk and Uncertainty Issues Journal of Public Health and Medical Studies Digital Economy and Digital Transformation Review Scientia Human Capital and Organizational Behavior Journal of Entrepreneurship and Financial Technology The Scientia Journal of Financial issues Criminal Law and Policy Review Journal of Information System and Technology Issues
muh bukhari
Scientium
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences

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Journal : The Scientia Journal of Financial issues

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ANALISIS KEKUATAN, KELEMAHAN, PELUANG DAN ANCAMAN SEBAGAI STRATEGI PENDEKATAN KEMASYARAKATAN: Suatu Studi Kasus Pada The Coca Cola Company Muh Bukhari; Ryan S. Alam; Astria Putri Santosa
The Scientia Journal of Financial issues Vol. 1 No. 1 (2022): The Scientia Journal of Financial issues
Publisher : Scientia Integritas Utama

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Abstract

Ketatnya persaingan bisnis di era digitalisasi ini telah menimbulkan upaya untuk menerapkan yang berkonsepkan kemasyarakatan. Berdasarkan studi kasus pada Coca Cola Company dalam mempertahankan kelangsungan bisnisnya di Indonesia, disimpulkan bahwa suatu perusahaan multi nasional akan mampu bertahan di pasar lokal suatu negara sepanjang memiliki strategi kekuatan, kelemahan, peluang dan ancaman yang berorientasi sosial.
Co-Authors Astria Putri Santosa Ryan S. Alam