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All Journal Jurnal Administrasi Sosial dan Humaniora (JASIORA) Jurnal Kabar Masyarakat Jurnal Ekonomi dan Kewirausahaan West Science J-CEKI
Evi Meidasari M
Universitas Mitra Indonesia
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Kabar Masyarakat

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Pemasaran Dodol Mangrove Melalui Digital Marketing di Desa Wisata Pulau Pahawang Evi Meidasari M; Hairudin Hairudin; Destoprani Brajanoto; Yudhinanto CN
Jurnal Kabar Masyarakat Vol. 1 No. 4 (2023): November : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i4.1022

Abstract

Marketing activities have a very important role in the business world, because the marketing of a product or service in a company affects the profit earned by the company. Therefore, marketers also compete with each other to create goods or services that are as attractive as possible in order to attract customer interest in the products or services produced. Because marketing begins with meeting human needs which then grows into human desires.the potential in the culinary field, namely Dodol Mangrove, is still experiencing deficiencies in terms of production and packaging processes, due to the lack of public knowledge of good packaging so that the resulting products can expand outside Pahawang Island and are widely known by the people of Lampung in particular.
Co-Authors Destoprani Brajanoto Elisabeth Nainggolan Hairudin Hairudin Indah Wahyuni Moehamad Satiadharma Siti Khoirina Supriyanto Syamsu Rijal Umar Bakti Yudhinanto CN