Article Per Year (5 Year)
p-Index From 2019 - 2024
1.784
P-Index
This Author published in this journals
All Journal Journal of Student Research Transformasi: Journal of Economics and Business Management Jurnal Manajemen dan Ekonomi Kreatif Jurnal Nusantara Berbakti Jurnal Manajemen Kreatif dan Inovasi Open Access DRIVERset Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi
Faruq Lamusa
Universitas Tadulako
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Transformasi: Journal of Economics and Business Management

 1 
Bauran Pemasaran (4P) Pada Produk Minyak Kelapa Kampung “Lanarasa” Di Desa Tambu Kecamatan Balaesang Lilis R. Dihuma; Muhammad Din; Faruq Lamusa
Transformasi: Journal of Economics and Business Management Vol. 2 No. 1 (2023): March : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i1.532

Abstract

Coconut is a plant that has a high economy because all parts of the coconut plant can be used for human interests, therefore the coconut plant is also called the tree of human life. Donggala Regency is one of the coconut centers in Central Sulawesi Province that has the potential for natural resources in supporting the development of coconut farming businesses where in Tambu village the coconut itself is processed into virgin coconut oil. The purpose of this community service is to provide an understanding and application of the marketing mix, namely products, prices, places, and promotions to Lanarasa coconut oil products. The benefits of this activity are expected to understand more about the marketing mix can help the Lanarasa coconut oil production process in the future to be good. The method carried out is Observation and mentoring. The result achieved is that the public better understands the application of the marketing mix to Lanarasa products. Lanarasa is a brand name product with an affordable market price offered but has good quality.and also has a strategic production place and close to raw materials so as to facilitate the production process. For promotions so far, we market products both directly and also through social media.
Penerapan Analisis SWOT terhadap Branding Produk ( Studi Kasus Usaha Cemilan Macaroni yang ada di kota palu ) Hardiansya Hardiansya; Faruq Lamusa; Harnida Wahyuni Adda
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i2.737

Abstract

Macaroni is a pasta that looks like a small pipe that is bent to form an arc. Macaroni comes from the word maccheroni which was adapted from the Sicilian language maccaruni which means dough made with power. Macaroni is made from wheat flour, water and wheat flour. Macaroni contains iron, folic acid, vitamin B1, vitamin B2, and vitamin B3. The specific objectives of this research study are: to provide creative and innovative capabilities, to be keen to see opportunities and to always be open to any input and positive changes that can lead a business to continue to grow. Business must have value and benefits where this can be done through the application of the concept of social entrepreneurship. Research objectives: Provide opportunities to create business activities through analysis of market needs and opportunities. The form of learning is in the form of direct entrepreneurial practice carried out in a planned and programmed manner. The MBKM Entrepreneurial Program also makes a significant contribution as a research program that provides SME innovation and business performance growth that is currently developing.
Co-Authors Arjun Try Setiadi Asriyani Asikin Ayu Azizah Bayu Andris Johano Dinnita Azhar Lembah Dwi Arismawati Hardiansya Hardiansya Harnida Waahyuni Harnida Wahyuni Adda Hasmita Sari Lilis R. Dihuma Muhammad Din Niluh Putu Evvy Rosanty Niluh Putu Evvy Rossanty Petrince Julianingsih Rita Yunus Sanna Sanna Sapnatiar Febriani