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All Journal Journal of Student Research Transformasi: Journal of Economics and Business Management Jurnal Manajemen dan Ekonomi Kreatif Jurnal Nusantara Berbakti Jurnal Manajemen Kreatif dan Inovasi Open Access DRIVERset Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi
Faruq Lamusa
Universitas Tadulako
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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Journal : Jurnal Manajemen Dan Bisnis Ekonomi

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Strategi Pengembangan Pasar & Inovasi Produk “Idea Corporation” Untuk Menjangkau Pasar Yang Lebih Luas Bayu Andris Johano; Faruq Lamusa; Niluh Putu Evvy Rosanty
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 2 (2023): APRIL : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.168 KB) | DOI: 10.54066/jmbe-itb.v1i2.198

Abstract

Central Sulawesi has a large market potential in the manufacturing creative industry. This has encouraged IDEA CORPORATION's business as a creative manufacturing business to work on the needs of the community, both producing decorations/furniture as well as souvenirs. However, in the process there are still many obstacles that will be corrected from the SWOT analysis that will be carried out. The purpose of the SWOT analysis and determination of the Business Model Canvas can certainly be used as a reference for evaluating business models and correcting deficiencies, overcoming threats, and optimizing opportunities as well as taking advantage of strengths. The results achieved from this process are that IDEA CORPORATION's business has made changes both in terms of market development strategy and production innovation, as well as its production system.
Co-Authors Arjun Try Setiadi Asriyani Asikin Ayu Azizah Bayu Andris Johano Dinnita Azhar Lembah Dwi Arismawati Hardiansya Hardiansya Harnida Waahyuni Harnida Wahyuni Adda Hasmita Sari Lilis R. Dihuma Muhammad Din Niluh Putu Evvy Rosanty Niluh Putu Evvy Rossanty Petrince Julianingsih Rita Yunus Sanna Sanna Sapnatiar Febriani