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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Endang Sulistya Rini
Faculty of Economic and Business Universitas Sumatera Utara
Religion Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : International Journal of Educational Review, Law And Social Sciences (IJERLAS)

 1 
THE INFLUENCE OF SERVICE QUALITY AND TRUST ON CUSTOMER LOYALTY WITH SATISFACTION AS AN INTERVENING VARIABLE IN MANDIRI SUPERMARKET MEDAN May Friska Yuliani Saragih; Yeni Absah; Endang Sulistya Rini
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 5 (2023): September
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i5.1098

Abstract

Customer Trust has a positive and significant effect on Customer Loyalty at Mandiri Supermarket Griya Medan. Customer Satisfaction has a positive and significant effect on Customer Loyalty at Mandiri Supermarket Griya Medan. Service Quality has a positive and significant effect on Customer Satisfaction at Mandiri Supermarket Griya Medan. significantly to Customer Satisfaction able to mediate the effect. Service Quality on Customer Loyalty. Customer Satisfaction is able to mediate the influence of Customer Trust on Customer Loyalty. Service Quality has a positive and significant effect on Customer Satisfaction at Mandiri Supermarket Griya Medan. Customer Trust has a positive and significant effect on Customer Satisfaction being able to mediate the effect. Service Quality on Customer Loyalty. Customer Satisfaction is able to mediate the influence of Customer Trust on Customer Loyalty. Service Quality has a positive and significant effect on Customer Satisfaction at Mandiri Supermarket Griya Medan. Customer Trust has a positive and significant effect on Customer Satisfaction being able to mediate the effect. Service Quality on Customer Loyalty. Customer Satisfaction is able to mediate the influence of Customer Trust on Customer Loyalty.
Co-Authors Adinda Nadila Azhari Amlys Syahputra Silalahi Beby Karina Fawzeea Sembiring Dhery Wiranata Surya Erwin Sahat Mora Pardede Euodia Grace Maranatha Indah Ardhina Oktaria May Friska Yuliani Saragih Muhammad Ismuroji Paham Ginting Rindi Sharifa Syafrizal Helmi Situmorang Yeni Absah