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Journal : Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN)

Pengaruh Cash Ratio Dan Debt To Asset Ratio Terhadap Return On Equity Pada Lembaga Keuangan Desa (LKD) Abhinaya Lestari Kecamatan Panjalu Periode 2020-2022 Sani Haryati; Siti Amirah Makarim
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 2 No 2 : Desember (2023): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

The aim of this research is to understand the impact of Cash Ratio and Debt to Asset Ratio on Return On Equity in the Abhinaya Lestari Village Financial Institution (LKD) during the period 2020-2022. The approach used is quantitative descriptive, and the data analysis technique applied is Multiple Regression Analysis. The research findings indicate that the study meets the classical assumption tests. From the multiple linear analysis, the equation Y = 1.032 + 1.932 X1 + 0.103 X2 + e is derived. The Coefficient of Determination (R2) of 0.255 indicates that Cash Ratio and Debt to Asset Ratio collectively influence Return On Equity by 25.5%, while the other variables not included in this study affect the remaining 74.5%. Partial tests reveal that Current Ratio significantly affects Return On Equity, with a t value of (3.120) > t table (2.032) and a significance of 0.025 < 0.05, thus accepting Ha and rejecting H0. Similarly, Debt To Asset Ratio also significantly affects Return On Equity, with a t value of (3.457) > t table (2.032) and a significance of 0.002 < 0.05, leading to the acceptance of Ha and rejection of H0. Simultaneous tests show that the F value of (6.984) > F table (3.280) with a significance of 0.03 < 0.05, therefore accepting Ha and rejecting H0. Hence, it can be concluded that both Current Ratio and Debt to Asset Ratio have a significant influence on Return On Equity, both partially and simultaneously.
Pengaruh Word Of Mouth Dan Kualitas Produk Terhadap Minat Beli Produk Sotong UMKM Tamisari Tasikmalaya Siti Amirah Makarim; Sani Haryati
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 2 No 2 : Desember (2023): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

This study was conducted with the aim of investigating the impact of word of mouth (WOM) and product quality on the purchasing interest of squid products produced by Tamisari's Micro, Small, and Medium Enterprises (UMKM) in Tasikmalaya. The research method employed a quantitative descriptive approach, with data analysis techniques using Multiple Regression Analysis. The study population encompassed all consumers of Tamisari's squid products, and due to the unknown population size, the Accidental Sampling technique was employed with a sample size of 63, determined based on the Cochran formula. The results of this study indicate that, partially, word of mouth and product quality significantly influence the purchasing interest in Tamisari's squid products. This is supported by the significance values of 0.005 < 0.05 for word of mouth and 0.017 < 0.05 for product quality. Simultaneously, word of mouth and product quality also have a significant influence on the purchasing interest in Tamisari's squid products, with a significance value of 0.001 < 0.05. The overall impact of word of mouth and product quality on the purchasing interest in Tamisari's squid products is 23.2%, while the remaining 76.8% is influenced by variables or other factors not included in this study.