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All Journal Dharma Bakti Jurnal Perangkat Lunak Jnanadharma
Agus Hindarto Wibowo
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Journal : Dharma Bakti

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MEMAKSIMALKAN MANFAAT MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PEMASARAN YANG EFEKTIF Agus Hindarto Wibowo; Endang Widuri Asih; Eka Sulistyaningsih; Argaditia Mawadati; Windyaning Ustyannie
DHARMA BAKTI Dharma Bakti-Vol 6 No 1-April 2023
Publisher : LPPM IST AKPRIND Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34151/dharma.v6i1.4271

Abstract

According to Kementerian Koperasi dan UKM Kementerian Koperasi UMKM, there is a significant increase in UMKM in Indonesia, this makes UKM must be able to compete in business, one of which uses social media Instagram. Instagram users have a very large amount globally, so it is very good to be used for the promotional media of UKM that are owned. Counseling and practice of optimizing Instagram accounts is very important to do, so that products from UKM can be known by the wider community. At present the business actors of OK OCE ADMA members have not maximized the use of Instagram social media well. The results of counseling and practices of account optimization implemented, business people at OK OCE ADMA are satisfied and hope in the future can be carried out further assistance.
Co-Authors Andivas, Marulan Argaditia Mawadati Bagas Robi Arjianto Dimaz Harits Eka Sulistyaningsih Endang Widuri Asih Endang Widuri Asih Kartinasari Ayuhikmatin Sekarjati Riandimas Nursava Putra Windyaning Ustyannie Windyaning Ustyannie