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All Journal Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Multidisiplin Madani (MUDIMA) Formosa Journal of Multidisciplinary Research (FJMR) BULLET : Jurnal Multidisiplin Ilmu J-CEKI Human Capital Development Panorama Nusantara
Rully Arifiansyah
Universitas Asa Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Role of social media And Destination Image on Visiting Decision: A Case Study in Taman Mini Indonesia Indah Rully Arifiansyah; Darwin Raja Unggul Saragih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5117

Abstract

Social media as an online communication has been utilized by tourism organizer to become one of the promotional media, as well as a means of increasing attachment relationships with the community. The purpose of this study is to find out the role of social media in Taman Mini Indonesia Indah on tourist Visit Decision. The data was taken from 207 respondents of social media users. The research instrument used questionnaires through a number of items with a Likert scale of 1-5. And data processing uses the help of PLS consisting of Validity Test and Reliability Test. The data analysis in this study used Convergent Validity and Discriminant Validity. Structural Model Testing consists of R-square analysis with Blindfolding calculations. The results showed that the quality of destinations and the image of destinations had a positive and significant relationship, while social media had no significant effect on visiting decisions. This study highlights the use of social media is very important in an effort to improve the promotion of Taman Mini Indonesia Indah.
E-WOM and Techno Human Relation Approach to Improve Destination Image on Visit at TMII Darwin Raja Unggul Saragih; Rully Arifiansyah
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (974.824 KB)

Abstract

Tourism as a driver of the global economy in its management in the era of the industrial revolution 4.0 must adapt to the shift in visitor behavior that is increasingly interactive, mobile and personal. This study employs quantitative research methods with a path analysis approach. The data used in this study are primary data and secondary data. The method of data collection in this study was the questionnaire method. The population in this study comprises persons who have traveled to TMII and the population who communicate their trip experiences on online social media accounts. The research instrument employed a questionnaire through numerous items with a Likert scale of 1-5. And data processing using PLS help which consists of Validity Test and Reliability Test. Data analysis in this study uses Convergent Validity and Discriminant Validity. Structural Model Testing comprises of R-square analysis with Blindfolding computation. From the results of the study, it can be seen that 1) Product quality has a significant positive direct effect on visiting decisions; 2) Product quality has a significant positive direct effect on visiting decisions; 3) Product quality has a significant negative direct effect on investment opportunities; 4) Tourism image has a significant positive direct effect on visiting decisions; and 5) Tourism Image has a significant positive direct effect on Visiting Decisions.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN DI SOFIA RESTAURANT JAKARTA Muhammad Raihan Ramadhan; Rully Arifiansyah
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 11 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia 
Publisher : Program Studi Akuntansi IKOPIN

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Abstract

Penelitian ini bertujuan untuk mengkaji dan menguji pengaruh kualitas produk, kualitas pelayanan, dan promosi terhadap kepuasan pelanggan di Restoran Sofia Jakarta. Perangkat ilmiah yang digunakan adalah relapse yang berbeda, untuk uji spekulasi menggunakan uji 1 dengan contoh 100 responden. Mengumpulkan informasi melalui polling dengan menggunakan ukuran Likert dari 5 (lima) tanggapan elektif. Prosedur pemeriksaannya adalah pemeriksaan non-kemungkinan dengan strategi pemilihan informasi pengujian purposive. Model inspeksi purposive adalah responden yang sudah 2 (dua) kali berkunjung ke Sofia tanpa henti. Prosedur pemeriksaan informasi menggunakan uji praduga gaya lama (Uji Normalitas, Uji Heteroskedastisitas, Uji Multikolinearitas, dan Uji Linieritas) dengan menggunakan program SPSS varian 20. Konsekuensi dari penelitian uji t menunjukkan bahwa kemajuan berpengaruh signifikan terhadap loyalitas konsumen, kualitas administrasi pada dasarnya mempengaruhi loyalitas konsumen dan pemenuhan administrasi secara keseluruhan mempengaruhi loyalitas konsumen. Sedangkan akibat dari uji f menunjukkan bahwa terdapat pengaruh yang sangat besar antara faktor kualitas barang, kualitas administrasi, dan kemajuan sekaligus terhadap loyalitas konsumen di Restoran Sofia Jakarta.
Pengaruh Kualitas Pelayanan, Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian di Kopi Nako Depok Ainun Syahriyah; Rully Arifiansyah
Jurnal Multidisiplin Madani Vol. 2 No. 8 (2022): August 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i8.1061

Abstract

Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh kualitas pelayanan, kualitas produk dan lokasi terhadap keputusan pembelian pada Kopi Nako Depok. Populasi dalam penelitian ini ialah masyarakat yang pernah melakukan pembelian di Kopi Nako Depok dari bulan April sampai Juli 2022. Sampel responden yang penulis gunakan adalah 100 responden. Menggunakan metode analisis regresi linear berganda. Metode pengumpulan data dilakukan dengan menyebar kuesioner sebelum menggunakan uji asumsi klasik oleh SPSS 20 sebagai alat, diikuti oleh pengujian hipotesis. Hasil penelitian menunjukkan bahwa variabel kualitas pelayanan, kualitas produk dan lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian pada Kopi Nako Depok
Pengaruh Kualitas Pelayanan, Fasilitas, dan Persepsi Harga terhadap Keputusan Menginap di Hotel Santika Kelapa Gading Fitri Handayani; Rully Arifiansyah
Formosa Journal of Multidisciplinary Research Vol. 1 No. 4 (2022): August 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v1i4.923

Abstract

Tujuandaripenelitianiniadalahuntukmenganalisisdanmengetahuikualitaspelayanan, fasilitas dan persepsi harga terhadap keputusan menginap di hotel Santika Kelapa Gading.Pengumpulan data dilakukan pada bulan Februari 2022 melalui survei terhadap konsumen yang menginap sebanyak 100 responden. menggunakan metode purposive samplingyang telah diuji validitas dan reliabilitasnya. Analisis data menggunakan IBM SPSS20. Hasil penelitian iniditemukanbahwa variabel kualitas pelayanan, fasilitas, dan persepsi harga berpengaruh signifikan terhadap pengambilan keputusan menginapsecara parsialdan simultan.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI COFFE SHOP SUDUT TIMUR Adinda Yulia Dwiyanti; Rully Arifiansyah
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 2 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i2.209

Abstract

The purpose of this study was to determine whether there is a relationship between product quality, price perception, and word of mouth on purchasing decisions at the East Corner Coffee Shop of Jakarta. The population that was the subject of the study was visitors to the East Corner Coffee Shop. The sample technique used is Accidental Sampling with 100 respondents. The analysis method used is multiple linear regression analysis with the help of SPSS 16 software. Data was collected through questionnaires that were tested for their validity and reliability. The results showed that product quality had a positive and significant influence on purchasing decisions, while price perception and word of mouth had an influence but not significant either partially or simultaneously
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI CILLO COFFEE Ranata Silvia; Rully Arifiansyah
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 2 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i2.218

Abstract

This research was to assess the correlation between product quality, perceived price, and service quality in relation to customer satisfaction at Cillo Coffee. The participants in the survey were individuals who visited Cillo Coffee. A sample of 100 respondents was randomly selected for the study. Multiple regression analysis using SPSS 25 was employed as the analytical method. The data collection process involved the utilization of questionnaires, which were assessed for validity and reliability. The findings of the study indicate that product quality (X1), price perception (X2), and service quality (X3) exhibit a positive and significant influence on customer satisfaction (Y).
Pengaruh Brand Image, Kualitas Produk dan Persepsi Harga terhadap Kepuasan Pelanggan di Kopi Tuku Grand Galaxy Bekasi Veronica Cynthia; Rully Arifiansyah
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 3 (2023): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menentukan pengaruh brand image, kualitas produk, dan persepsi harga secara parsial maupun simultan terhadap kepuasan pelanggan. Populasi penelitian ini adalah pelanggan yang berkunjung ke Kopi Tuku Grand Galaxy Bekasi. Sampel yang digunakan terdiri dari 100 responden yang merupakan pelanggan dengan kriteria khusus, yaitu telah melakukan pembelian di Kopi Tuku Grand Galaxy Bekasi minimal dua kali atau lebih. Teknik sampling yang digunakan adalah purposive sampling, yang memilih responden berdasarkan kriteria tersebut. Data dikumpulkan melalui penyebaran kuesioner kepada konsumen, dengan tujuan mendapatkan 100 responden sesuai dengan kriteria yang telah ditetapkan. Selanjutnya, peneliti melakukan survei dan melakukan uji validitas serta uji reliabilitas terhadap instrumen penelitian. Metode analisis data yang digunakan adalah analisis regresi. Hasil penelitian menunjukkan bahwa secara parsial variabel brand image, kualitas produk, dan persepsi harga memiliki pengaruh signifikan terhadap kepuasan pelanggan di Kopi Tuku Grand Galaxy. Secara simultan, ketiga variabel tersebut juga memiliki pengaruh signifikan terhadap kepuasan pelanggan di Kopi Tuku Grand Galaxy Bekasi.
Pengaruh Media Sosial, Citra Merek, dan Persepsi Harga Terhadap Keputusan Pembelian Pada Produk Eiger Adventure Sandy Eko Prakoso; Rully Arifiansyah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1851

Abstract

This research aims to evaluate the influence of social media, brand image, and price perception on purchasing decisions regarding Eiger Adventure products. The method used in this study is quantitative, involving the collection of numerical data and statistical analysis. The research population consists of consumers of Eiger Adventure. The sample size studied is 100 respondents, selected using accidental sampling. The collected data is then analyzed using multiple linear regression analysis because there are more than one independen variables that are being evaluated. The results of this study conclude that social media, brand image, and price perception have both partial and simultaneous influence on purchasing decisions regarding Eiger Adventure products.
Pengaruh Citra Merek, Kualitas Produk Dan Persepsi Harga Terhadap Keputusan Pembelian Di Kopi Nusa Bima Aji Saputra; Rully Arifiansyah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.4119

Abstract

This research aims to determine and analyze the influence of brand image, product quality, and price perception on purchasing decisions at Kopi Nusa. The population in this study were Kopi Nusa customers with samples taken using accidental sampling. Data collection was carried out accidentally using a questionnaire that had been tested for validity and reliability. The analytical method used is the classic test, before multiple linear regression with SPSS 25. 100 respondents were used as a tool, followed by the F, t, correlation and determination tests. The results of this research prove that partially, the brand image variable has no significant effect on purchasing decisions, the product quality variable has a significant effect on purchasing decisions, and the price perception variable has a significant effect on purchasing decisions. Therefore, the variables of brand image, product quality, and price perception simultaneously influence purchasing decisions.
Co-Authors Adinda Yulia Dwiyanti Agus Riyanto Ainun Syahriyah Bagus Pamungkas Bima Aji Saputra Darwin Raja Unggul Saragih Fitri Handayani Lutfiyah Maharrani Maftuh Inayah Malvin Raffy Oscar Melina Aulia Muhammad Raihan Ramadhan nabila salsabillah Novan Andriyansyah Ranata Silvia Sandy Eko Prakoso Savyra Dwi Putri Veronica Cynthia