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All Journal Jurnal Manajemen DIVERSIFIKASI
Dedek Susanto
Universitas Sarjanawiyata Tamansiswa Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Manajemen DIVERSIFIKASI

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Pengaruh Persepsi Keamanan, Kualitas Informasi Dan Kepercayaan Terhadap Keputusan Pembelian Online (Study Kasus Pada Konsumen Shopee Di Yogyakarta) Dedek Susanto; Muinah Fadhilah; IBN Udayana
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.3911

Abstract

The study aims to analyze the partial and simultaneous effect of perceived security, information quality and trust on purchasing decisions with primary data from questionnaires. The population in this study were all Shopee consumers in Yogyakarta and the research sample was determined by probability sampling method with nonprobability sampling techniques so that 100 samples were obtained. This study uses multiple linear regression analysis with the results of the study concluded that simultaneously perceptions of security, information quality and trust affect purchasing decisions and partially security perception variables have no effect on purchasing decisions while information quality affect purchasing decisions.
Co-Authors Ida Bagus Nyoman Udayana Muinah Fadhilah