This study aims to examine the facilities, locations, and tourist attractions on the intention to return to the tourist object of Carocok Painan Beach. This research is a quantitative study, the sampling method uses incidental sampling techniques with a total of 100 respondents. The data analysis technique used is validity test, reliability test, normality test, multicollinearity test, heteroskeasticity, multiple regression analysis and t test. The results showed that facilities had a negative and not significant effect on intention to return, location had a positive and significant effect on intention to return, and tourist attraction had a positive and significant effect on intention to return.