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All Journal Jurnal Sains dan Teknologi Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi
Anita Wulansari
UPN “Veteran” Jawa Timur
Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Electrical & Electronics Engineering Energy Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Mechanical Engineering

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Journal : Jurnal Sains dan Teknologi

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Analisis Penerimaan Aplikasi Alfagift Di Kota Surabaya Menggunakan Metode Technology Acceptance Model Fatya Hanifa; Callista Harnit Putri; Aryananda F.N; Anita Wulansari
Jurnal Sains dan Teknologi (JSIT) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. Information Technology Training Center - Indonesia (ITTC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jsit.v3i2.835

Abstract

This research aims to determine how the acceptance of the Alfagift application, is measured using the Technology Acceptance Model (TAM) method. The variables that will be analyzed are Perceived Ease of Use (PEU), Perceived Usefulness (PU), Behavioral Intention to Use (BIU), Actual Usage Behavior (AU), and Attitude Toward Using (ATU). The target respondents are residents of Surabaya who have used the Alfagift application to purchase household necessities. We collected samples by distributing research questionnaires. Subsequently, we conducted tests for validity, reliability, and multiple linear regression. The findings of our research are as follows: 1) PEU has a positive and significant impact on PU; 2) PEU has a positive and significant impact on ATU; 3) PU has a positive and significant impact on ATU; 4) ATU has a positive and significant impact on BIU; 5) BIU has a positive and significant impact on AU.
Analisis Pengaruh Adopsi Media Sosial Bagi Kinerja UMKM Kota Surabaya TOE Framework Mohammad Farizd; Radhiya Sabila; Intania Rachman Martapura; Anita Wulansari
Jurnal Sains dan Teknologi (JSIT) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. Information Technology Training Center - Indonesia (ITTC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jsit.v3i2.863

Abstract

The purpose of this study is to analyse the impact of social media adoption on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Surabaya City. The approach used in this research is the Technology-Organisation-Environment (TOE) Framework which considers technological, organisational, and environmental factors that play a role in the adoption of social media by MSMEs. The method used in this research is a survey using a questionnaire as a tool to collect data. Respondents of this research are MSMEs in Surabaya City that have used social media in their business activities. The collected data were analysed through the use of regression analysis techniques to test the research hypothesis. The findings of this study indicate that social media adoption has a positive influence on the performance of MSMEs in Surabaya City. Technological factors have a positive influence on the adoption of social media by MSMEs. In addition, organisational factors also have a positive effect on social media adoption. On the environmental side, it also affects the adoption of social media by MSMEs in Surabaya City. This research shows that the implementation of social media can be an effective strategy for MSMEs in Surabaya City to improve their business performance. MSMEs need to pay attention to technological, organisational, and environmental factors in strengthening their social media adoption. In addition, the government and relevant stakeholders need to provide the necessary support and resources for MSMEs in adopting social media.
Co-Authors Ajeng Laras Wangi Aryananda F.N Callista Harnit Putri Fatya Hanifa Intania Rachman Martapura Mohammad Farizd Radhiya Sabila Siti Mukaromah