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All Journal Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) NEAR: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Nusantara Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Nanggroe: Journal Of Scholarly Service Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Akuntan Publik Nanggroe: Journal of Scholarly Service Eksekusi: Jurnal Ilmu Hukum dan Administrasi Negara
Wahyu Fahrul Ridho
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Journal : Nanggroe: Journal of Scholarly Service

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Sosialisasi dan Pelatihan Digital Marketing Sebagai Upaya Pemasaran Produk UMKM di Desa Kebondalem Ida Bagus Anindya Hariwicaksana; Wahyu Fahrul Ridho
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8195162

Abstract

One of the villages in Bareng District, Jombang Regency, which has quite a lot of MSMEs, is Kebondalem Village. MSME actors in Kebondalem Village have even increased every year. Most small, micro and medium enterprises (MSMEs) have a similar problem, which is that it is difficult for them to promote their business to the wider community. The purpose of this socialization is to increase knowledge of marketing and advertising media to increase the number of customers and to be known more widely. The implementation of this student service involves MSME partners who experience several problems related to the management and management of promotional media which are considered less effective. One of the work programs implemented is the application of digital marketing as an effort to market MSME products. Coinciding with this activity, students provide assistance and training related to the application of digital marketing for these MSMEs.
Co-Authors Adelia Qouli Varadisa Aisyah Amanda Chaterine Aritonang Elyzabeth Eka Nurmelasari Firdha Amalia Nareswari Halid Adli Ida Bagus Anindya Hariwicaksana Maulidya Rintalla