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All Journal Enrichment : Journal of Management
Muhammad Jembar Mubarrak
Universitas Pendidikan Indonesia, Indonesia
Economics, Econometrics & Finance

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Journal : Enrichment : Journal of Management

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Content marketing efforts in improving consumer purchase decision in Titip Weh Muhammad Jembar Mubarrak; Ismail Yusuf; Mira Nurfitriya
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1370

Abstract

The The purpose of this research is to find out: (1) How does marketing content describe and Titipin Weh consumers' purchasing decisions, (2) How does content marketing influence Titipan Weh's consumer purchasing decisions. This study uses 2 variables to test its influence, namely content marketing (X) purchasing decisions (Y). The objects in this study were 19 consumers from Titipin Weh. This study uses a quantitative research method with a descriptive and verification approach. From the results of the R test (Coefficient of Determination) the value of R Square (R²) obtained is 0.830, which means that the influence of marketing content on purchasing decisions is 83%, the remaining 17% is influenced by other factors not examined by the author.
Co-Authors Ismail Yusuf Mira Nurfitriya