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All Journal Sains Manajemen:Jurnal Manajemen UNSERA Journal of Management and Bussines (JOMB) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Syahrul Alim
Universitas Pelita Bangsa
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Journal of Management and Bussines (JOMB)

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Analisis Kualitas Produk, Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Garden Petshop Teleng Cikarang Ika Sriyanti; Syahrul Alim
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.6342

Abstract

This research aims to determine the analysis of product quality, price and service quality for Garden Petshop Teleng Cikarang. The type of research used in this research is quantitative. The results of the research show (1) There is a positive and significant influence of product quality on customer satisfaction at Garden Petshop Teleng Cikarang, as evidenced by the calculated t value of 4.382 with a sig value of 0.000 < 0.05 (2) There is a positive and significant influence of price on customer satisfaction at Garden Petshop Teleng Cikarang, as evidenced by the calculated t value of 2.932 with a sig value of 0.004 < 0.05 (3) There is no positive and insignificant influence between service quality on customer satisfaction, as evidenced by the calculated t value of 1.148 with a sig value of 0.254 > 0.05. The most dominant variable influencing customer satisfaction is product quality. In conclusion, it proves that the better the product quality, the more customer satisfaction will increase. Keywords: Price, Service Quality, Customer Satisfaction, Product Quality
Co-Authors Bella Nadafa Fadillah Nurul Saadah Ika Sriyanti Kurbandi Satpatmantya BR Trisabela Aryanti