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All Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept)
Chelika Siagian
Universitas Internasional Batam
Aerospace Engineering Arts Decision Sciences, Operations Research & Management Education Social Sciences Other

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Journal : Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)

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Analısıs Faktor-Faktor Yang Mempengruhı Purchase Intentıon Onlıne Delıvery Food Pada Food Brand Internatıonal Agustina Fitrianingrum; Chelika Siagian
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

Hadirnya transportasi online, kebutuhan masyarakat yang juga semakin meningkat membuka peluang bagi bisnis Food Brand Internasional untuk hadir dalam industri makanan di Indonesia. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari customer attitude terhadap online delivery food pada purchase intention food brand internasional. Penelitian ini menganalisis faktor-faktor yang mempengaruhi purchase intention dalam online delivery food yaitu : Food Quality, Service Quality, Price, Social Media, dan Social Media. Dalam model penelitian, peneliti melakukan survei online untuk mengumpulkan data. Penelitian ini menggunakan Partial Least Square atau PLS. Hasil penelitian ini menemukan bahwa semua hipotesis memiliki hubungan yang signifikan dan berhubungan positif dengan Purchase Intention Online Delivery Food pada Food Brand International.
Analısıs Faktor-Faktor Yang Mempengruhı Purchase Intentıon Onlıne Delıvery Food Pada Food Brand Internatıonal Agustina Fitrianingrum; Chelika Siagian
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The presence of online transportation, the increasing needs of the community, opens opportunities for International Food Brand businesses to be present in the food industry in Indonesia. The purpose of this study was to determine the effect of customer attitude towards online delivery food on purchase intention for international food brands. This study analyzes the factors that influence purchase intention in online food delivery, namely: Food Quality, Service Quality, Price, Social Media, and Social Media. In the research model, the researcher conducts an online survey to collect data. This study uses Partial Least Square or PLS. The results of this study found that all hypotheses have a significant relationship and have a positive relationship with Purchase Intention Online Delivery Food at International Food Brands.
Co-Authors Agustina Fitrianingrum