Nur Afni Rachman
Politeknik Negeri Jember

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Journal : Journal of Language, Communication, and Tourism

The Function of Messages in Organizational Communication in the Establishment of the Media Production Study Program Nur Afni Rachman; Enik Rukiati
Journal of Language, Communication, and Tourism Vol. 1 No. 2 (2023): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v1i2.3972

Abstract

One of the current needs of the labor market and stakeholders in Politeknik Negeri Jember is a study program under the communication discipline, namely Media Production. In order to realize the new study program in media production, Politeknik Negeri Jember appointed a task force team to establish the Media Production Study Program. This task force worked together to make the proposals for establishment of the new study program. The results of the literature study show that the flow of communication took place from top to bottom. The flow of communication activity brought messages to be delivered to the recipients. There were three message functions carried out in this activity, namely task messages, maintenance messages, and update messages. There were also three communications that were used, namely vertical downward communication, upward vertical communication, and horizontal communication. The recent study tried to elaborate those three message functions and usages. This study utilized a qualitative paradigm, with no intention of carrying out hypothesis testing, generalization, and is intersubjective. Moreover, this research was a descriptive research that focuses on a systematic, factual and accurate description of the facts.
John Fiske's Semiotic Analysis of Moral Education in “Budi Pekerti” Film Nur Afni Rachman
Journal of Language, Communication, and Tourism Vol. 2 No. 1 (2023): December
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v2i1.4481

Abstract

This study used qualitative research with John Fiske's semiotic approach. This research aimed to reveal the reality, representation, and ideology regarding moral education in the film by Wregas Bhanuteja entitled “Budi Pekerti”. The film had a high artistic aesthetic and was full of meaning. Film is an audio-visual media that combines both elements, namely narrative and cinematic. This study employed the semiotic method by John Fiske as the research method.  The signs shown in this film pointed to moral education which was currently a crisis in Indonesia. Reality, representation, and ideology regarding moral education were conveyed through conversations, choice of color tones, settings, soundtracks, and scenes. The results of the study showed that the film depicted current reality especially regarding the moral values in the society in Indonesia context. This also showed how current development of information and technology has strong correlation with people’s behavior especially related to moral values.