Article Per Year (5 Year)
p-Index From 2019 - 2024
1.006
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen dan Bisnis Journal of Education and Culture
Abd Rahman K. Ma'ruf
Universitas Bina Mandiri Gorontalo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Ilmu Manajemen dan Bisnis

 1 
Description of Appropriate Use of E-Letters for Higher Education: Deskripsi Penggunaan E-Letter yang Sesuai untuk Perguruan Tinggi Abd Rahman K. Ma'ruf; Frezy Paputungan
Jurnal Ilmu Manajemen dan Bisnis Vol. 11 No. 2 (2023): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

E-letter is a web-based application used for correspondence activities which makes it easier to time-efficient company correspondence activities while triggering pros and cons among users in its implementation. The aim of this research is to identify E-letters taking place in company correspondence amidst the emergence of pros and cons between users while carrying out business correspondence giving rise to various meanings of E-letters which continue to persist in supporting the achievement of organizational goals. This research uses a qualitative approach with a case study method. The results of this research show that the use of e-letters in private universities gives rise to various different user perspectives, but the use of e-letters continues. The use of e-letters provides convenience and accuracy in correspondence starting from the creation and distribution of official letters to the process of information retrieval and storage. This system minimizes misuse of official documents because it has a security system where only registered employees can access the system.
The Impact of Brand Image on Customer Loyalty in Private Universities: Dampak Brand Image terhadap Loyalitas Pelanggan pada Perguruan Tinggi Swasta Frezy Paputungan; Abd Rahman K. Ma'ruf; Iwan B. Jassin
Jurnal Ilmu Manajemen dan Bisnis Vol. 11 No. 2 (2023): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The existence of customer loyalty for the company is very important. Customer loyalty is defined as people who enjoy services, especially those who receive services regularly and repeatedly. This definition places loyalty as a commitment to an attitude that generates empathy. In this research about the impact of brand image and consumer satisfaction on customer loyalty. The population in this study are customers of private universities in Gorontalo. The number of samples used is 96 respondents, the sampling technique is using purposive sampling. The data obtained and analyzed qualitatively obtained through observation and data collection. The results showed that brand image has a significant influence on customer satisfaction, which is significant for customer loyalty.
Co-Authors Frezy Paputungan Iwan B. Jassin Maryam Paso Mutmainah Latabi Sartika Akarama yurike bala Zihan Usman