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All Journal Indikator: Jurnal Ilmiah Manajemen & Bisnis Al-bank: Journal of Islamic Banking and Finance el-Amwal Jurnal Akuntansi Syariah (JAkSya) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) KOLONI JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Multazam : Jurnal Manajemen Haji dan Umrah Jurnal Ekonomi dan Bisnis Jurnal Komunikasi
Khadijah Nurani
UIN Sjech M. Djamil Djambek Bukittinggi
Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)

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THE EFFECT OF SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION AND ITS IMPACT ON THE LOYALTY OF SIANTAR EXPRESS TRAIN CUSTOMERS Khadijah Nurani; Rika Widianita; Ariyun Anisah
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.821 KB) | DOI: 10.31955/mea.v6i3.2634

Abstract

The Siantar Express train is one of the transportations used by the people of Medan city to travel to Pematang Siantar and vice versa. The objective of this study is to test and analyze the effect of service quality, price on customer satisfaction and its impact on customer loyalty.The sampling technique used is Accidental Sampling which is sampling based on who are the members of the population who coincidentally meet the researcher who can provide the necessary information. The data analysis method is carried out by data analysis Path Analysis.Service quality has a positive and significant effect on customer satisfaction, price has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer loyalty, price has a positive and significant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, service quality has a positive and significant effect on customer loyalty through satisfaction customers, prices have a positive and significant effect on customer loyalty through customer satisfaction of the Siantar Express train. Siantar Express train customers will be loyal when using the Siantar Express train service, this is because the customer agrees to reuse the train service and suggests to others.
Co-Authors Ariyun Anisah Azhia Nova Fariza Hasanah Gitra Putri Amelia Gustia Hazuli Hadad Alwi Kiki Marliza Maisyarah Suardi Meidiana Salsabila Putri Muhammad Habib Nugroho Putri Dewi Mutia Rika Widianita Risa Faturahma Romida Puspita Sari Sindy Aidil Fitri Taufik Hidayat Wina Ayang Sari